Braze Campaign Senior Specialist / Developer

Rarr Technologies; India; Remote; INR 3,000,000 - 4,500,000; Full time

Job summary

Rarr Technologies is seeking a senior Braze Campaign Specialist to architect and deliver complex, real-time customer engagement campaigns across Email, Push, IAM, and SMS. You will own end-to-end configurations, testing, and troubleshooting of multichannel canvases and API-driven interactions.

The role demands hands-on expertise in Braze journeys, advanced Liquid, and connected content, with a focus on performance, personalization, and bilingual copy.

Qualifications

• 7–10 years in campaign engineering and marketing automation.
• 3+ years hands‑on Braze journeys.
• Advanced Liquid programming.
• HTML5/CSS3 for email.
• JSON data payloads, RESTful APIs, and webhook configuration.
• Channel mastery across Email, Push, IAM, and SMS.

Responsibilities

• Build complex, multichannel Canvases with branching and re-eligibility controls.
• Write advanced Liquid templates for dynamic content and bilingual copy.
• Implement Connected Content calls to external endpoints with caching and fallbacks.
• Create real-time, event-triggered campaigns from custom events.
• Debug payload errors, template parsing, webhook timeouts, and audience issues.

Skills

Liquid programming

HTML/CSS for email

JSON payloads

RESTful APIs

Webhook configuration

Campaign orchestration

Tools

Braze platform

Job description

Role Overview

The Braze Campaign Senior Specialist / Developer is a senior hands‑on engineer responsible for configuring, building, testing, and troubleshooting complex customer engagement campaigns, real-time triggers, and dynamic API-driven interactions across mobile and digital channels.

Key Responsibilities

• Complex Journey Implementation: Build complex, branching, multichannel Canvases using Canvas Flow, decision splits, exception events, and re-eligibility controls.
• Advanced Liquid and Dynamic Content: Write advanced Liquid template logic for dynamic content, nested data arrays, multi-market pricing and currency, and bilingual copy.
• Connected Content and Webhook Scripting: Implement Connected Content calls to external middleware, product catalogues, and CMS endpoints, with resilient caching and fallback logic.
• Trigger-Based Event Integration: Build real-time, event-triggered campaigns driven by custom events, such as usage threshold warnings, top-ups, and border crossings.
• Technical Troubleshooting: Debug payload errors, template parsing defects, webhook timeouts, and audience segmentation discrepancies.

Required Qualifications and Experience

• Experience: 7-10 years in campaign engineering and marketing automation development, including 3+ years of hands‑on experience building advanced Braze journeys.
• Core Skills: Advanced Liquid programming, HTML5/CSS3 for email, JSON data payloads, RESTful APIs, and webhook configuration.
• Channel Mastery: Proven experience building campaigns across Email, Push (iOS/Android), In-App Messages (IAM), and SMS.
• Analytical Skills: Ability to inspect API request and response logs, troubleshoot webhook failures, and optimize message delivery speed.

Key Deliverables

• End-to-end configured multichannel Canvases and campaigns
• Dynamic Liquid code snippets and fallback matrices
• Connected Content call scripts and webhook payloads
• Campaign technical architecture sheets and execution runbooks

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.