Branding & Digital Marketing

Park Medicenters And Institutions; Gurugram District; On-site; INR 400,000 - 700,000; Full time

Job summary

Park Hospital in Gurgaon is seeking a Senior Executive/Assistant Manager for Digital Marketing & Branding with 2-5 years of experience. Graduation is required and healthcare experience is preferred.

The role involves executing marketing campaigns, maintaining consistent brand messaging, and analyzing performance to drive improvements. The candidate will engage online audiences, collaborate with external partners, and define KPIs while planning social media activity and content strategy.

Qualifications

• Graduation required.
• 2-5 years of marketing experience.
• Healthcare industry experience preferred.
• Strong writing and content creation skills.
• Familiarity with SEO and social media best practices.
• Ability to work with cross-functional teams.

Responsibilities

• Execute digital marketing tasks and campaigns.
• Create consistent brand messaging.
• Analyze campaign performance and optimize.
• Use insights from past campaigns to improve new ones.
• Engage with online audiences and manage comments.
• Collaborate with external partners to meet business goals.
• Establish KPIs for marketing strategies.
• Determine posting frequency on social media.
• Build a strong connection between customers and the business.
• Plan, schedule, and monitor marketing projects and budgets.
• Codify workflows to increase efficiency.
• Ensure resources are allocated for successful delivery.

Skills

Digital marketing

Branding

Campaign analysis

Content creation

Social media management

Cross-functional collaboration

Education

Graduation

Job description

Required: Digital Marketing & Branding ( Sr. Executive/Asst Manager)

Education: Graduation

Experience : 2-5 Years

Industry: Hospital

Salary: Expected - As per Hospital Industry

Location : Park Hospital, Sector-47, Gurgaon.

• Executing digital marketing tasks
• Creating consistent brand messaging
• Analyzing marketing campaign performances
• Using insights from past campaigns to optimize new ones
• Engaging with online audiences
• Working with external collaborators to bring the business and marketing goals to life
• Establishing key performance indicators related to marketing strategie
• Determining posting frequency on social media
• Responding to comments and replies
• Building a strong connection between customers and the business
• Collaborating with other marketing team members
• Building social media strategy to increase awareness and engagement
• Maintaining consistency with brand messaging
• Generating new, creative content ideas to market company products and services
• Creating high-quality content
• Collaborating with other marketing teams to execute successful digital marketing campaigns
• Creating SEO-optimized content to rank high on search engines
• Conducting marketing campaign reviews and gathering patient feedback
• Keeping track of project timelines and budgets
• Assigning and monitoring tasks assigned team members
• Planning, scheduling, executing new marketing campaigns and projects
• Codifying marketing workflows to increase efficiency
• Ensuring resources are well allocated for successful project delivery

Thanks & Regards

HR Team