Brand Strategy Partner

Publicis Groupe India; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Publicis Groupe India seeks a seasoned strategy professional to translate demographics, socio-economics into actionable briefs and campaigns. You will analyze a wide range of information and inform project teams about consumer experience and behavioural trends.

With guidance from senior members, you will shape the vision for new business presentations, lead in research and measurement, and ensure all communications stay on strategy while driving innovative approaches.

Qualifications

• In-depth knowledge of online media and advertising industry.
• Excellent presentation and communication skills.
• Self-starting, confident team player.
• Conduct best in class industry analysis and research.
• Ability to use technology to drive innovation.

Responsibilities

• Strategize and develop briefs; inform project teams on consumer experience and behavioural trends.
• Lead and contribute to guidance on trends, analysis, and inspiration for daily work.
• Collaborate with senior members to define vision for new business presentations and drive strategy.
• Demonstrate leadership and innovation in strategy, research, and measurement.
• Advise on or design new research to explore consumer motivations.
• Write creative briefs and ensure communications are on-strategy.

Skills

Strategic thinking

Presentation skills

Self-starter

Industry analysis

Tech-driven innovation

Job description

• Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights
• Strategize, develop briefs, and inform project team about consumer experience and behavioural trends.
• Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives.
• Demonstrate leadership and innovation for strategy, research and measurement.
• Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations.
• Write creative briefs and ensure that all resulting communications are on strategy.

Skills:

• In depth strategic and tactical knowledge of online media and advertising industry
• Excellent presentation and communication skills
• Self-starting, confident team player
• Conduct best in class industry analysis and research
• Ability to use technology to drive innovation throughout our businesses