Associate Vice President - Strategy

Publicis Groupe; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Publicis Groupe in Mumbai invites a strategy professional to translate consumer and market research into compelling, cross‑channel campaign ideas. You will identify insights to shape customer strategy and guide the creative and media teams.

The role requires strong analytical thinking, excellent communication, and the ability to manage multiple projects under tight deadlines. Experience in advertising and digital channel concepts is essential.

Qualifications

• Experience in advertising with a focus on developing communication strategies across channels.
• Ability to conduct market, competition, and consumer research to draw insights.
• Strong analytical and research skills with the ability to extract actionable insights from data.
• Ability to develop communication concepts for digital channels.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects.

Responsibilities

• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at campaign ideas and solutions for the brand.
• Analyze data from various sources to draw holistic insights and action points; conduct secondary research on brand, category, and market.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research if necessary for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to develop concepts for relevant media channels.
• Drive new marketing opportunities by studying global markets, trends, and consumer problems.
• Create annual competition reports and expand scope by articulating business objectives clearly.

Skills

Analytical skills

Research skills

Presentation skills

Communication skills

Project management

Team coordination

Written & verbal communication

Education

Bachelor's degree in Mass Communication/Advertising/Marketing

Job description

Responsibilities:

• Thoroughly understand the client's problem and draw out actionable insights through consumer and market research to arrive at different campaign ideas and solutions for the brand, to arrive at the best customer strategy/approach.
• Analyze data from various sources, including data provided by internal teams, clients, and external sources, to draw holistic insights and action points Conduct secondary research to understand the brand, category, market, and consumer landscape.
• Use online studies, media performance reports, listening reports, and marketing tools to draw actionable insights.
• Conduct short primary research, if necessary, for qualitative learnings and cultural/subcultural insights.
• Formulate positioning spaces, communication strategies, and GTM plans to in-turn develop communication concepts based on insights for relevant media channels.
• Drive new marketing opportunities and initiatives by studying global markets, new trends, consumers' problems, and their receptivity.
• Create annual competition reports, build themes, and annual strategies for products and services. Expand the scope of work with existing clients by defining and articulating business objectives clearly.

Requirements:

• Experience in advertising with a focus on developing communication strategies for across channels
• Experience in conducting market, competition, and consumer research to draw insights/directions.
• Strong analytical and research skills with the ability to draw actionable insights from data.
• Ability to develop communication concepts based on insights for digital channels.
• Excellent presentation and selling skills.
• Good coordination and team management skills.
• A degree in Mass Communication, Advertising, Marketing, or related fields.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.