Branding Analyst

Publicis Groupe India; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Publicis Groupe India is seeking a skilled media planner to own the planning and delivery for key accounts in Mumbai. You will manage daily client servicing, optimize campaigns, and coordinate with internal teams to ensure strong performance.

The role involves supervising media plan design and contributing to innovative media solutions. Strong communication, analytical thinking, and stakeholder management are essential to drive business goals and deliver compelling campaigns in a fast-paced

Qualifications

• Develop and implement media strategy to meet brand objectives.
• Plan, implement and execute campaigns across media channels.
• Manage overall account, suggest digital innovations and review performance.
• Handle multiple projects with tight deadlines.
• Keep abreast of industry trends and drive thought leadership.
• Demonstrate analytical mindset with creative thinking while budgeting.

Responsibilities

• Owning up media planning and delivery for key account.
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams.
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns; assist in strategic analysis.
• Manage day-to-day client interaction along with the final plan presentation to the client.
• To supervise and design media plans using appropriate media tools.
• Facilitate development of team members through on-the-job coaching.

Skills

Media strategy

Campaign planning

Client management

Stakeholder management

Analytics

Presentation skills

Verbal communication

Numerical reasoning

Team coordination

Industry trends

Media governance

Stakeholder collaboration

Tools

Comscore

GWI

Similarweb

Job description

• Owning up media planning and delivery for key account
• Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
• Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
• Manage day-to-day client interaction along with the final plan presentation to the client
• Owning up brand and individual KPI's to drive business goals
• To supervise and design media plans using appropriate media tools.
• To create culture of innovation and have all contribute to creative media solutions.
• To proactively provide inputs/ directions to client and be responsive for client needs
• Facilitate development of team members through on -the-job coaching and initiate developmental training.
• To ensure smooth team functioning and timely resolution of team conflicts

Job Related Skills

• Developing Media Strategy to achieve respective brand's objectives
• Planning, implementing & execution of the campaigns
• Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others
• Abreast with industry trends and innovations to drive thought leadership in business.
• Analytically bent with Creative mindset
• Thorough understanding and management of media governance processes and inter department relationships
• Strong in verbal, numerical and strategic reasoning
• Good presentation and communication skills
• Inter-personal relationship builder and stakeholder management is critical
• Knowledge of media planning tools - Comscore, GWI, Similarweb etc.