Brand Strategist

Myraid; Pune District; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

Myraid is seeking a brand strategy lead to drive the brand architecture, messaging, and market research for our B2B/SaaS portfolio. You will guide creative teams on visual identity and design, while auditing digital touchpoints and optimizing website journeys to improve brand metrics.

The role requires 4-5+ years in brand strategy with 2+ years in B2B/SaaS, and strong expertise in positioning, creative direction, UX, GA4, Semrush, and Figma.

Qualifications

• 4-5+ years in brand strategy, with 2+ years in B2B/SaaS.
• Strong expertise in positioning, creative direction, UX, GA4, Semrush, and Figma.

Responsibilities

• Drive brand strategy, architecture, and messaging.
• Conduct market research and build ICPs.
• Guide creative teams on visual identity, colors, and design.
• Audit digital touchpoints, optimize website journeys, and monitor key brand performance metrics.

Skills

Brand strategy

Leadership

Analytical skills

Market research

ICP development

Tools

GA4

Semrush

Figma

Job description

Drive brand strategy, architecture, and messaging. Conduct market research and build ICPs. Guide creative teams on visual identity, colors, and design. Audit digital touchpoints, optimize website journeys, and monitor key brand performance metrics.

Required Candidate profile

Requires 4-5+ years in brand strategy, with 2+ years in B2B/SaaS. Needs strong expertise in positioning, creative direction, UX, GA4, Semrush, and Figma with clear leadership and analytical skills.