Brand Strategist

Xelta Pvt. Ltd.; Gurugram District; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

Xelta Pvt. Ltd. in Gurugram is seeking a creative Brand Strategist to translate business goals into compelling brand messaging and strong market positioning.

You will analyze audience behavior, conduct market research, and collaborate with product, content, and design teams to ensure cohesive brand communications across channels. You will develop brand identities, guide campaigns across digital platforms, and monitor performance to refine strategies.

Qualifications

• 1–3 years of experience in brand strategy, branding, marketing, communications, or a related role.
• Strong understanding of brand positioning, brand identity, audience research, and marketing fundamentals.
• Excellent written communication, storytelling, research, and presentation skills.
• Ability to analyse competitors, identify trends, and convert insights into practical recommendations.
• Familiarity with digital marketing, social media, content strategy, and campaign planning.

Responsabilités

• Develop brand strategies that support business objectives, brand awareness, and audience engagement.
• Research target audiences, competitors, industry trends, and market opportunities.
• Define brand positioning, tone of voice, key messages, and brand identity guidelines.
• Plan and support branding campaigns across digital platforms, including social media, websites, and email.
• Work with design, content, social media, and marketing teams to ensure consistent brand communication.
• Create and review creative briefs, campaign concepts, messaging, and brand presentations.
• Identify opportunities to improve brand visibility, differentiation, and customer perception.
• Monitor campaign performance, audience feedback, and brand-related metrics; recommend improvements.
• Maintain consistency in brand messaging across marketing materials and customer touchpoints.
• Support the development of content ideas, storytelling, and marketing initiatives aligned with the brand.

Connaissances

Brand strategy

Audience research

Campaign planning

Written communication

Cross-functional collaboration

Formation

Degree in Marketing or related field

Outils

PowerPoint

Google Slides

Analytics tools

Description du poste

Xelta Pvt. Ltd. is looking for a creative and analytical Brand Strategist to help build brand identity, strengthen market positioning, and develop effective brand communication strategies. The ideal candidate understands audience behaviour, market trends, and how to translate business goals into clear, consistent brand messaging.

Job Requirements:

Experience: 1–3 Years

Job Type: Full-Time

Key Responsibilities

• Develop brand strategies that support business objectives, brand awareness, and audience engagement.
• Research target audiences, competitors, industry trends, and market opportunities.
• Define brand positioning, tone of voice, key messages, and brand identity guidelines.
• Plan and support branding campaigns across digital platforms, including social media, websites, and email.
• Work with design, content, social media, and marketing teams to ensure consistent brand communication.
• Create and review creative briefs, campaign concepts, messaging, and brand presentations.
• Identify opportunities to improve brand visibility, differentiation, and customer perception.
• Monitor campaign performance, audience feedback, and brand-related metrics; recommend improvements.
• Maintain consistency in brand messaging across marketing materials and customer touchpoints.
• Support the development of content ideas, storytelling, and marketing initiatives aligned with the brand.

Required Skills & Qualifications

• 1–3 years of experience in brand strategy, branding, marketing, communications, or a related role.
• Strong understanding of brand positioning, brand identity, audience research, and marketing fundamentals.
• Excellent written communication, storytelling, research, and presentation skills.
• Ability to analyse competitors, identify trends, and convert insights into practical recommendations.
• Familiarity with digital marketing, social media, content strategy, and campaign planning.
• Strong creative thinking, attention to detail, and problem-solving abilities.
• Ability to collaborate with cross-functional teams and manage multiple tasks.
• Proficiency in PowerPoint or Google Slides and familiarity with analytics or research tools is an advantage.

Preferred Qualifications

• A degree in Marketing, Business, Communications, Advertising, or a related field.
• A portfolio or examples of brand campaigns, strategy projects, market research, or messaging work.
• Experience working in a digital agency, startup, or fast-paced marketing environment.

Location: Gurugram

Job Posted Date: 15 Oct 2026

Expiry Date: Open