Brand Specialist

Incubr; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Incubr is seeking a creative Brand Marketing enthusiast to drive branding, messaging, and content across digital channels. The role focuses on understanding brand positioning, audience, and differentiation, and translating ideas into impactful campaigns.

You will develop storytelling, plan social content, and produce marketing collateral, while researching trends and maintaining consistent brand voice. Fresh graduates are welcome to apply, with an emphasis on curiosity and initiative.

Qualifications

• Brand and communication basics for consumer brands.
• Interest in branding, marketing and consumer behaviour.
• Strong written and verbal communication is essential.

Responsibilities

• Understand brand positioning, identity, target audience and brand differentiation.
• Develop brand communication, messaging and storytelling.
• Conceptualise and execute creative marketing campaigns.
• Plan and create content for social media and digital platforms.
• Work on creative briefs, presentations, mood boards and marketing collaterals.
• Research competitors, emerging brands, consumer behaviour and market trends.
• Maintain consistency in brand communication across all platforms.
• Independently take ownership of projects and drive execution from start to finish.

Skills

Branding

Marketing

Content creation

Storytelling

Social media

Education

Bachelors in Marketing

Tools

Canva

Figma

Adobe Creative Suite

ChatGPT

CapCut

Job description

We are looking for a creative and enthusiastic individual who understands what goes into building a great brand.

Someone who is passionate about branding, storytelling, positioning and communication, and can turn ideas into impactful marketing initiatives.

What will you be doing?

• Understand brand positioning, identity, target audience and brand differentiation.
• Develop brand communication, messaging and storytelling.
• Conceptualise and execute creative marketing campaigns.
• Plan and create content for social media and digital platforms.
• Work on creative briefs, presentations, mood boards and marketing collaterals.
• Research competitors, emerging brands, consumer behaviour and market trends.
• Maintain consistency in brand communication across all platforms.
• Independently take ownership of projects and drive execution from start to finish.

What are we looking for?

• Recent graduates in Marketing, or young specialists with expertise in Mass Communication, Advertising, Business or related fields.
• A genuine interest in branding, marketing and consumer behaviour.
• Good understanding of brand positioning and communication.
• Excellent written and verbal communication skills.
• A strong creative instinct and an eye for design and aesthetics.
• Someone who can think creatively but is equally comfortable executing ideas independently.
• A self-starter who takes initiative and ownership.

Knowledge of creative tools will be an added advantage:

Canva, Figma, Adobe Creative Suite, ChatGPT, AI creative tools, CapCut and other content creation platforms.

You don’t need to know everything. We value curiosity, creativity and the willingness to learn.

Who should apply?

If you follow interesting brands, notice great advertising, love creative ideas and want to understand how successful consumer brands are built, we’d love to hear from you.

This is an individual contributor role. We are looking for someone who can think, create and execute.

#Hiring #BrandMarketing #BrandManagement #MarketingJobs #GurgaonJobs #FreshersHiring