Brand Solutions Manager

Barcode Entertainment : Strategic Brand Solutions; Bengaluru; On-site; INR 1,000,000 - 1,400,000; Full time

Job summary

Barcode Entertainment (now part of Ykone group) is seeking a Brand Solutions Manager who leads with thinking and acts with impact. You will identify brands to target, analyze their current marketing, and craft insight-led strategies to unlock opportunities and open doors.

You will reach out to senior decision-makers via LinkedIn, email, and calls, pitch confidently, handle objections, and translate interest into briefs.

Qualifications

• 2+ years of experience in brand solutions, business development, or partnerships.
• Strategic thinker with ability to spot brand opportunities early.
• Strong understanding of Instagram, YouTube, and creator economy in India.
• Excellent written and verbal communication, you can write a cold email or LinkedIn message that actually gets a reply.
• Comfortable initiating conversations with senior decision-makers without a warm introduction.
• Highly organized, self-directed, and comfortable working without a playbook.
• Genuine passion for brands, culture, and the influencer space.

Responsibilities

• Continuously scan the market to identify brands actively investing in influencer marketing in India.
• Analyse their current marketing approach and identify gaps, whitespaces, or untapped opportunities.
• Build sharp, insight-led influencer marketing strategies tailored to the brand unprompted, before any brief exists.
• Stay deeply plugged into platform trends, creator culture, and pop culture to keep pitches relevant and timely.
• Use your strategy as the hook to reach out to brand decision-makers (Marketing heads, CMOs, founders, brand managers).
• Initiate conversations via LinkedIn, email, WhatsApp, calls, events, and your own network.
• Pitch with confidence, handle objections, and convert initial interest into a defined brief or meeting.
• Collaborate with internal strategy, creative, and influencer teams to develop the full campaign proposal.
• Manage the conversation through to closure, ensuring alignment between client expectations and delivery.

Skills

Strategic thinking

Business development

Influencer marketing

Communication skills

Lead generation

Organizational skills

Networking

Job description

Barcode Entertainment is a leading influencer marketing agency, known for collaborating with premium brands and creators to deliver creative campaigns. Now part of Ykone group, a global influencer marketing network, we are expanding our reach both nationally and internationally and redefining what brand-creator partnerships can achieve at scale.

About the role

We're looking for a sharp, proactive Brand Solutions Manager who leads with thinking and follows through with action. This is not a role for someone who waits for briefs. You will identify brands worth going after, find the gap or opportunity in their current marketing, build a compelling insight-led strategy around it. And then use that strategy to open the doors. The pitch is your introduction. The relationship is what you build from there.

If you're someone who reads a brand's campaign, immediately spots what's missing, and knows exactly what to tell the brand team to get a meeting, this role is for you.

What you'll do

Primary - Identify & Strategise

• Continuously scan the market to identify brands actively investing in influencer marketing in India
• Analyse their current marketing approach and identify gaps, whitespaces, or untapped opportunities
• Build sharp, insight-led influencer marketing strategies tailored to the brand unprompted, before any brief exists
• Stay deeply plugged into platform trends, creator culture, and pop culture to keep pitches relevant and timely

Secondary - Outreach & open doors

• Use your strategy as the hook to reach out to brand decision-makers. (Marketing heads, CMOs, founders, brand managers)
• Initiate conversations via LinkedIn, email, WhatsApp, calls, events, and your own network
• Pitch with confidence, handle objections, and convert initial interest into a defined brief or meeting
• Collaborate with internal strategy, creative, and influencer teams to develop the full campaign proposal
• Manage the conversation through to closure, ensuring alignment between client expectations and delivery

What we're looking for

• 2+ years of experience in brand solutions, business development, or partnerships, ideally within influencer marketing, digital marketing, or a creative agency
• A strategic thinker who can spot a brand opportunity before the brand does
• Strong understanding of Instagram, YouTube (TikTok is a plus), and the broader creator economy in India
• Excellent written and verbal communication, you can write a cold email or LinkedIn message that actually gets a reply
• Comfortable initiating conversations with senior decision-makers without a warm introduction
• Highly organised, self-directed, and comfortable working without a playbook
• Genuine passion for brands, culture, and the influencer space

The one thing that matters most

You should be able to look at a brand, identify what's missing in their influencer marketing, build a strategy around it, and get in front of the right person at the brand team.

All before anyone asks you to.

If that sounds like how you already think, we'd like to meet you.