Brand & Social Media Lead

Robocraze; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Robocraze is seeking a Brand & Social Media Lead to shape strategy, elevate creative quality and drive performance across social channels and LinkedIn.

You'll guide a small team of a social media associate and designers/video editors, setting high standards, improving content effectiveness and ensuring consistent brand storytelling. This role demands strategic thinking, ownership and the ability to translate insights into action.

Qualifications

• 3–4 years of experience in social media management, content strategy or brand marketing.
• Strong understanding of social media platforms, content formats, audience behavior and performance metrics.
• An excellent eye for design, visual storytelling, typography, composition, detail and creative quality.
• The ability to distinguish between content that simply looks good and content that actually works.
• Good analytical thinking, problem-solving ability and commercial awareness.
• Experience guiding designers, video editors, content creators or other creative team members.
• Strong communication, briefing and feedback skills.
• A proactive mindset, high ownership and the ability to work independently.
• The confidence to challenge weak ideas, suggest better alternatives and make informed decisions.

Responsibilities

• Develop and execute social media strategies across five brand pages and relevant LinkedIn profiles.
• Define content pillars, platform-specific approaches, monthly plans and measurable performance goals.
• Track key metrics such as reach, engagement, audience growth, content performance, website traffic and leads or conversions wherever relevant.
• Analyze performance to identify opportunities, improve content effectiveness and drive consistent growth.
• Conduct competitor research, monitor trends and identify relevant opportunities for the brand.
• Prepare regular performance reviews with actionable insights and improvement plans.
• Review and approve creatives, reels, videos, scripts, captions and campaign concepts before publication.
• Maintain high standards of visual quality, storytelling, copywriting, grammar, accuracy and brand consistency.
• Identify errors, weak messaging, repetitive ideas and opportunities to make content more engaging.
• Provide clear, constructive feedback to designers and video editors to improve creative output.
• Develop creative briefs, visual references and guidelines that help the team deliver consistently high-quality work.
• Ensure content is not just visually appealing but also relevant, memorable and aligned with brand objectives.
• Develop stronger brand narratives and distinctive content properties that improve brand recall.
• Plan creative campaigns around products, launches, industry trends and relevant occasions.
• Strengthen brand positioning through storytelling, thought leadership and differentiated content.
• Identify opportunities for founder-led content, collaborations, creator partnerships and other brand-building initiatives.
• Ensure consistency across different social media channels while adapting content to each audience.
• Proactively bring new ideas to the table rather than relying only on trends or routine product posts.
• Develop a structured plan for building an engaged community around Robocraze and its brands.
• Encourage meaningful interactions with customers, creators, students, educators, makers and robotics enthusiasts.
• Explore user-generated content, community initiatives, collaborations and engagement campaigns.
• Establish processes for responding to comments, messages and relevant audience conversations.
• Identify opportunities to turn followers and customers into active brand advocates.
• Track meaningful community growth and engagement, not just follower counts.
• Guide and manage the existing social media associate and team of three graphic designers/video editors.
• Translate strategy into clear briefs, deliverables, priorities and timelines.
• Ensure the content pipeline runs smoothly, from ideation and production to approval, publishing and performance analysis.
• Review team output, maintain quality standards and ensure timely delivery.
• Coach team members, encourage creative thinking and help them improve their skills.
• Take responsibility for solving execution challenges and managing competing priorities.
• Reduce the need for senior management to review routine content and follow up on everyday deliverables.

Job description

As Brand & Social Media Lead, you will be responsible for the strategy, performance and creative quality of our social media channels and LinkedIn presence.

You will work with an existing team comprising social media associate and graphic designer's/video editors. Your role will be to guide the team, establish a high creative standard, improve performance, and ensure that branding and community building receive the attention they deserve.

We are looking for someone with a sharp eye for creativity, strong problem-solving skills, good analytical ability and the confidence to take decisions independently.

This is not just a social media execution role. We need someone who can think strategically, lead creatively and take ownership of outcomes.

Key Responsibilities:

• Develop and execute social media strategies across five brand pages and relevant LinkedIn profiles.
• Define content pillars, platform-specific approaches, monthly plans and measurable performance goals.
• Track key metrics such as reach, engagement, audience growth, content performance, website traffic and leads or conversions wherever relevant.
• Analyze performance to identify opportunities, improve content effectiveness and drive consistent growth.
• Conduct competitor research, monitor trends and identify relevant opportunities for the brand.
• Prepare regular performance reviews with actionable insights and improvement plans.

2. Creative Direction & Quality Control

• Review and approve creatives, reels, videos, scripts, captions and campaign concepts before publication.
• Maintain high standards of visual quality, storytelling, copywriting, grammar, accuracy and brand consistency.
• Identify errors, weak messaging, repetitive ideas and opportunities to make content more engaging.
• Provide clear, constructive feedback to designers and video editors to improve creative output.
• Develop creative briefs, visual references and guidelines that help the team deliver consistently high-quality work.
• Ensure content is not just visually appealing but also relevant, memorable and aligned with brand objectives.

3. Brand Building & Creative Campaigns

• Develop stronger brand narratives and distinctive content properties that improve brand recall.
• Plan creative campaigns around products, launches, industry trends and relevant occasions.
• Strengthen brand positioning through storytelling, thought leadership and differentiated content.
• Identify opportunities for founder-led content, collaborations, creator partnerships and other brand-building initiatives.
• Ensure consistency across different social media channels while adapting content to each audience.
• Proactively bring new ideas to the table rather than relying only on trends or routine product posts.

4. Community Building & Engagement

• Develop a structured plan for building an engaged community around Robocraze and its brands.
• Encourage meaningful interactions with customers, creators, students, educators, makers and robotics enthusiasts.
• Explore user-generated content, community initiatives, collaborations and engagement campaigns.
• Establish processes for responding to comments, messages and relevant audience conversations.
• Identify opportunities to turn followers and customers into active brand advocates.
• Track meaningful community growth and engagement, not just follower counts.
• Guide and manage the existing social media associate and team of three graphic designers/video editors.
• Translate strategy into clear briefs, deliverables, priorities and timelines.
• Ensure the content pipeline runs smoothly, from ideation and production to approval, publishing and performance analysis.
• Review team output, maintain quality standards and ensure timely delivery.
• Coach team members, encourage creative thinking and help them improve their skills.
• Take responsibility for solving execution challenges and managing competing priorities.
• Reduce the need for senior management to review routine content and follow up on everyday deliverables.

What We’re Looking For

• 3–4 years of experience in social media management, content strategy, creative strategy or brand marketing.
• Strong understanding of social media platforms, content formats, audience behavior and performance metrics.
• An excellent eye for design, visual storytelling, typography, composition, detail and creative quality.
• The ability to distinguish between content that simply looks good and content that actually works.
• Good analytical thinking, problem-solving ability and commercial awareness.
• Experience guiding designers, video editors, content creators or other creative team members.
• Strong communication, briefing and feedback skills.
• A proactive mindset, high ownership and the ability to work independently.
• The confidence to challenge weak ideas, suggest better alternatives and make informed decisions.

Good to Have:

• Experience working with D2C, e-commerce, consumer technology, electronics, STEM or education brands.
• Experience managing multiple social media accounts or brands simultaneously.
• A portfolio of campaigns, content formats or creative work demonstrating measurable results.
• Exposure to LinkedIn content strategy, founder branding, creator collaborations or community-led marketing.
• Familiarity with analytics tools, social media management platforms and basic creative tools.