Brand Marketing Manager, Reebok

Aditya Birla Group; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

The Aditya Birla Group's Reebok brand seeks a Brand Marketing Manager to design and execute integrated marketing strategies across sports marketing, influencer partnerships, and customer-centric campaigns from Bengaluru. You will collaborate with agencies, athletes, and cross-functional teams to strengthen brand positioning while managing budgets and delivering measurable impact.

This role requires strategic thinking, strong collaboration, and a track record in driving consumer engagement

Responsibilities

• Brand Strategy & Marketing Planning
• Campaign Development & Agency Management
• Social media & Digital Marketing
• Sports Marketing & Influencer Management
• Customer Engagement & Campaign Effectiveness
• Budget Management & Financial Control

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Brand Marketing Manager, Reebok

Designation : Group Manager

Location : India Karnataka BLR Yemalur - Block 2

Organization : Fashion & Retail

Job Description:

The Brand Marketing Manager will be responsible for developing and executing integrated marketing strategies that strengthen Reebok's brand positioning, drive consumer engagement, support business growth, and enhance brand visibility through sports marketing, influencer partnerships, and customer-centric campaigns. The role will work closely with internal stakeholders, agency partners, athletes, influencers, and vendors to deliver impactful marketing initiatives while ensuring operational and budgetary efficiency.

Key Responsibilities

Brand Strategy & Marketing Planning

• Support the development and execution of annual and seasonal brand marketing plans aligned with business objectives.
• Define brand objectives related to awareness, consideration, footfall generation, consumer engagement, and CRM.
• Collaborate with cross-functional teams to ensure consistent brand communication across all consumer touchpoints.
• Identify innovative marketing opportunities to strengthen brand equity and consumer affinity.
• Define and continuously refine target consumer profiles based on demographic, psychographic, and behavioural insights.
• Analyze consumer purchase journeys, shopping behaviour, and key buying triggers.
• Monitor market trends, competitor activities, and emerging consumer preferences.
• Translate consumer insights into actionable marketing strategies and campaigns.

Campaign Development & Agency Management

• Lead the execution of integrated marketing campaigns across online and offline channels.
• Manage relationships with creative, digital, media, PR, and production agencies.
• Ensure timely development and delivery of creative concepts, communication assets, and campaign materials.
• Collaborate with media partners to optimize media planning, buying, and performance.
• Maintain campaign calendars and track execution milestones to ensure timely delivery.

social media & Digital Marketing

• Partner with digital agencies to plan and execute social media content calendars.
• Monitor content performance, consumer engagement, and feedback across digital platforms.
• Drive digital-first campaigns that enhance brand visibility and consumer interaction.
• Track digital marketing KPIs and recommend improvements for better campaign effectiveness

5. Sports Marketing & Influencer Management

• Develop and execute sports marketing initiatives aligned with Reebok's fitness and performance positioning.
• Manage relationships with athletes, brand ambassadors, fitness trainers, and sporting communities.
• Ensure timely distribution of merchandise and product seeding to ambassadors and partners.
• Identify and onboard relevant influencers who align with the brand's target audience.
• Negotiate influencer partnerships and oversee end-to-end campaign execution and performance measurement.

Customer Engagement & Campaign Effectiveness

• Design and execute consumer engagement programs to drive brand loyalty and advocacy.
• Track campaign effectiveness through predefined KPIs and ROI metrics.
• Gather and analyze consumer feedback to identify opportunities for improvement.
• Work closely with CRM and retail teams to enhance customer experience and retention.

Budget Management & Financial Control

• Develop and manage marketing budgets across campaigns, sponsorships, and events.
• Monitor spending to ensure alignment with approved budgets.
• Identify cost optimization opportunities without compromising campaign effectiveness.
• Ensure efficient allocation of marketing investments to maximize return on investment.
• Manage vendor relationships and negotiate favorable commercial terms.
• Ensure timely vendor onboarding, purchase order creation, and invoice processing.
• Oversee end-to-end execution of marketing collateral production and deployment.
• Drive process efficiency and ensure adherence to organizational compliance requirements.)