Manager -Buyer, Van Heusen

Birla Carbon; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aditya Birla Group in Bengaluru is seeking a Manager in Fashion & Retail to craft a balanced merchandise assortment for retail stores, based on consumer preference and brand image. You will align design selection, price grid, styling grid and option plans to maximize sell-through across locations.

The role covers range architecture, monthly targets, stock management, IGTM planning and close coordination with VM and retail planners to optimize store performance and seasonal launches.

Responsibilities

• Create appropriate buying plan for assigned category as per Sales targets
• Set ARP targets for product categories
• Create Option plan and conduct depth analysis
• Formulate Stock to Sale plan for a season – EOM / BOM
• OTB calculation
• Create appropriate buying plan
• Creating/Buying Flash Line as per the current trends for A+ Stores
• Breaking up of Monthly targets into product category
• Target Vs achievement
• Merchandise plan report
• Product performance Lk2Lk
• Ensure Ideal stock cover for each product category is maintained
• Dormancy within specified norms
• Pullback within specified norms
• Sell thru reports on Excel for Week1, week2 sales
• Photo Sell Through Report
• Product category wise dispatch plan
• Planned Vs actual
• Allocation plan for each store as per dispatch plan and size wise analysis
• Tracking allocation vs actual dispatches
• New launches (competition product / window / schemes)
• Competition Mapping
• Training (Merchandise, Product & VM related)
• Estimation of market, product & design trends
• Monitoring to enhance the category contribution % of total business of LTL basis
• Identifying new designs to be added to this category
• Providing Range architecture for a specific season to product and design. With Category wise option grid with learning from past seasons and from market forecasting
• Planning for a successful IGTM story along with VM and design
• Dressing up one key store for the look
• Roll – out across stores
• Working in close co-ordination with retail planner to closely monitor returns from space allocated

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Designation : Manager

Location : India Karnataka BLR Yemalur - Block 2

Organization : Fashion & Retail

Job Description:

Job Purpose

To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.

Major challenges

• 1. Getting the correct merch grid for each store across categories.
• 2. Store Layout – New stores – ensuring accurate allocation of stocks as per the store layout and business plan.
• 3. Store VM Brief - Coordinate with VM and ensure the store display and merchandize highlighting the need Buying to create season look for different regions and store sizes.
• 4. Buying during the trade shows across all categories and all brands
• 5. Store & Market visits on regular basis.
• 6. Category specific event management
• 7. Season Launch training for all stores – Region wise and multiple categories as per plan

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Merchandise assortment plan for all stores

• Create appropriate buying plan for assigned category as per Sales targets
• Set ARP targets for product categories
• Create Option plan and conduct depth analysis
• Formulate Stock to Sale plan for a season – EOM / BOM
• OTB calculation
• Create appropriate buying plan
• Creating/Buying Flash Line as per the current trends for A+ Stores

KRA2 Monthly Target setting for each category

• Breaking up of Monthly targets into product category
• Target Vs achievement
• Merchandise plan report
• Product performance Lk2Lk

KRA3 Inventory Mgmt

• Ensure Ideal stock cover for each product category is maintained
• Dormancy within specified norms
• Pullback within specified norms
• Sell thru reports on Excel for Week1, week2 sales
• Photo Sell Through Report

KRA4 Stock & sale plan

• Product category wise dispatch plan
• Planned Vs actual
• Allocation plan for each store as per dispatch plan and size wise analysis
• Tracking allocation vs actual dispatches

KRA5 Market Intelligence

• New launches (competition product / window / schemes)
• Competition Mapping
• Training (Merchandise, Product & VM related)
• Estimation of market, product & design trends

KRA6 Core Business Contribution

• Monitoring to enhance the category contribution % of total business of LTL basis
• Identifying new designs to be added to this category

KRA7 Range Architecture to Product

• Providing Range architecture for a specific season to product and design. With Category wise option grid with learning from past seasons and from market forecasting

KRA8 Integrated Go To Market (IGTM)

• Planning for a successful IGTM story along with VM and design
• Dressing up one key store for the look
• Roll – out across stores

KRA9 Integration with space planning

• Working in close co-ordination with retail planner to closely monitor returns from space allocated

• Discover more about life at Aditya Birla Group