Brand Marketing Manager- D2C ecommerce fashion

Glan Solutions; Gurugram District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Glan Solutions in Gurgaon is seeking a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. You will take problems, turn them into brand insights, and translate that into scroll-stopping campaigns that resonate with audiences.

Ideal candidates have 3–8 years in brand marketing (preferably D2C), a proven track record of engaging campaigns, and a strong sense of design and copy.

Qualifications

• 3-4 years of experience in brand marketing (preferably D2C).
• Proven track record of building engaging brand campaigns with measurable outcomes.
• Deep understanding of the Indian social media and cultural landscape.
• Experience managing content/design teams and external agencies.
• A strong design + copy sensibility, you are picky in the best way.
• Ability to think creatively + commercially (can balance vibes with ROI).
• Self-starter attitude, comfort with chaos, and hunger to build something meaningful.

Responsibilities

• Brand & Content Strategy—Own and evolve brand voice, positioning, and narrative.
• Social & Digital—Lead all social handles with a strategy-first approach and ensure consistent identity across platforms.
• Campaigns & Community—Conceptualize and launch brand-led campaigns and nurture community engagement from DMs to events.
• Team Management & Collaboration—Lead content, copy, and design, and coordinate cross-functionally with performance, CX, product, and founder team.

Skills

Brand marketing

Content strategy

Social media management

Campaign planning

Team leadership

Job description

Senior Brand Manager – Marketing

Location: Gurgaon, 6 days a week Experience: 3-8 years in D2C Reports to: Founder

We are hiring a Senior Brand Manager – Marketing to lead brand storytelling and build campaigns that move the needle emotionally and commercially. If you are someone who can take a problem, turn it into a brand insight, and translate that into a scroll-stopping campaign, this role is for you.

Key Responsibilities:

• Brand & Content Strategy
  • Own and evolve brand voice, positioning, and narrative
  • Build quarterly brand calendars aligned with product, content, and performance goals
  • Develop, brief, and lead brand campaigns from concept to execution
  • Identify and act on key cultural and consumer moments to stay relevant
• Social & Digital
  • Lead all social handles (IG, YouTube, LinkedIn, etc.) with a strategy-first approach
  • Ensure consistency in visual and verbal identity across digital platforms
  • Ideate high-impact digital storytelling formats – reels, influencer collabs, topical posts, founder-led stories
  • Work closely with the performance team to align brand + business goals (eg: landing pages, ad comms, UGC strategy)
• Campaigns & Community
  • Conceptualize and launch brand-led campaigns — product drops, topical moments, brand love IPs
  • Partner with stylists, creators, production teams to bring ideas to life
  • Collaborate with PR, influencer & partnership leads to amplify campaigns
  • Nurture community engagement — from DMs to comments to events
• Team Management & Collaboration
  • Lead the content, copy, and design team; motivate, review, and manage output
  • Coordinate cross-functionally with performance, CX, product, and founder team
  • Build processes to drive clarity, ownership, and timely delivery

Who We are Looking For:

• 3-4 years of experience in brand marketing (preferably D2C)
• Proven track record of building engaging brand campaigns with measurable outcomes
• Deep understanding of the Indian social media and cultural landscape
• Experience managing content/design teams and external agencies
• A strong design + copy sensibility, you are picky in the best way
• Ability to think creatively + commercially (can balance vibes with ROI)
• Self-starter attitude, comfort with chaos, and hunger to build something meaningful