Brand Marketing Manager

IGM technologies; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

IGM technologies in Mumbai seeks a Brand and Content Lead to build the Digital Gold brand, craft engaging narratives, and drive consumer understanding and trust across digital, social, PR, and partner channels.

You will own content across blogs, emails, landing pages, and campaigns, collaborate with designers and agencies, and shape educational content on digital gold, investing, savings, and wealth creation.

Qualifications

• 25 years of experience in content marketing, brand marketing, or communications.
• Excellent written and verbal communication skills.
• Experience creating content for fintech, finance, investing, or consumer-tech products preferred.
• Strong understanding of social media and digital content trends.
• Ability to simplify complex topics into engaging consumer-friendly content.

Responsibilities

• Build the Digital Gold brand and create compelling content that helps consumers understand, trust, and engage with digital gold.
• Lead storytelling across digital, social, PR, and partner channels.
• Develop and execute the brand and content strategy for Digital Gold platform.
• Create content across blogs, social media, app journeys, emails, landing pages, and partner communications.
• Work with designers and agencies to develop campaigns and creative assets.
• Build educational content around digital gold, investing, savings, and wealth creation.
• Manage social media content calendars and brand presence.
• Support product launches, partnerships, and growth campaigns with high-quality content.
• Monitor brand sentiment and customer feedback.
• Coordinate PR and thought-leadership initiatives.

Skills

Content marketing

Brand marketing

Communications

Written communication

Verbal communication

Social media trends

Tools

Content creation tools

Job description

Role & responsibilities

Build the Digital Gold brand and create compelling content that helps consumers understand, trust, and engage with digital gold. Lead storytelling across digital, social, PR, and partner channels.

Key Responsibilities

• Develop and execute the brand and content strategy for Digital Gold platform.
• Create content across blogs, social media, app journeys, emails, landing pages, and partner communications.
• Work with designers and agencies to develop campaigns and creative assets.
• Build educational content around digital gold, investing, savings, and wealth creation.
• Manage social media content calendars and brand presence.
• Support product launches, partnerships, and growth campaigns with high-quality content.
• Monitor brand sentiment and customer feedback.
• Coordinate PR and thought-leadership initiatives.

Requirements

• 25 years of experience in content marketing, brand marketing, or communications.
• Excellent written and verbal communication skills.
• Experience creating content for fintech, finance, investing, or consumer-tech products preferred.
• Strong understanding of social media and digital content trends.
• Ability to simplify complex topics into engaging consumer-friendly content.

Success Metrics

• Brand awareness
• Organic traffic growth
• Social media engagement
• Content consumption metrics
• PR coverage
• Lead generation from content initiatives

Preferred candidate profile