Direct message the job poster from Bridgegold
Marketing Manager – KOL, Digital & Brand (Remote, Mumbai)
Bridgegold is a global advisory firm serving high-net-worth individuals (HNWIs) seeking residence and citizenship through investment. Operating across investment migration, luxury real estate, and international financial services, Bridgegold combines financial insight, legal partnerships, and marketing precision to connect investors with strategic global opportunities.
Role Overview
We are seeking a marketing professional experienced in Key Opinion Leader (KOL) and influencer management, capable of communicating to HNW and private-client audiences. The role focuses on building trust and visibility through digital storytelling, maintaining Bridgegold’s discreet and aspirational identity, and ensuring credibility across every public touchpoint.
Key Responsibilities
- Identify, evaluate, and manage influencer and KOL partnerships targeting luxury, investment, and private-client audiences.
- Plan and execute high-impact social-media and digital campaigns across LinkedIn, Instagram, and Facebook, ensuring tone and visual identity meet HNWI expectations.
- Oversee PR, webinars, and brand collaborations with law firms, real‑estate developers, and wealth advisors.
- Manage creative resources—designers, writers, and video editors—to maintain Bridgegold’s aesthetic and linguistic discipline.
- Develop and manage paid‑media campaigns (Meta, LinkedIn, Google) with structured ROI control.
- Refine copy for social posts, editorials, and press content, ensuring clarity and brand tone alignment.
- Leverage AI‑powered tools (ChatGPT, Jasper, Midjourney, Runway, Synthesia) for idea generation, content optimization, and audience analysis.
- Translate analytics into creative direction using AI dashboards and engagement metrics.
- Collaborate with the SEO, CRM & Automation Manager to align audience targeting and unified reporting.
Requirements
- 6–8 years of experience in digital or influencer marketing, ideally in luxury, finance, or investment‑migration sectors.
- Proven expertise in influencer campaigns aimed at HNWI or private‑client markets.
- Excellent English writing and storytelling ability, suited to discreet, aspirational audiences.
- Strong grasp of social‑media ecosystems, paid‑media strategy, and influencer performance metrics.
- Demonstrated experience using AI‑driven creative and analytical tools to refine campaign efficiency and engagement.
- Data‑literate, collaborative, and comfortable managing distributed creative teams.
Bridgegold Philosophy
Bridgegold integrates AI not as a trend but as a discipline—candidates must demonstrate practical experience applying AI in creative or analytical workflows.
Compensation
Approx. ₹1,10,000 per month gross + performance bonus.
Full‑time, remote role via Employer of Record.