Marketing Specialist

Smart HR Consultants; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Smart HR Consultants in Bengaluru seeks a Marketing Specialist to own the brand across digital channels, including LinkedIn, YouTube, newsletters, and a potential podcast. You will shape how the brand looks, sounds, and shows up globally, translating complex financial concepts into compelling narratives.

You will work with the Head of Marketing and Founder to amplify thought leadership, manage content calendars, and leverage AI-assisted tools to drive measurable growth.

Qualifications

• Degree in marketing/communications or related field.
• 4–5 years of hands-on content creation and digital marketing in financial services.

Responsibilities

• Multi-Channel Content: create brand-aligned content for LinkedIn, YouTube, newsletters, and more.
• Executive Presence: drive the brand footprint for the organization and founder with engaging posts and scripts.
• Targeted Messaging: tailor content to high-net-worth audiences.
• Content Calendar: own the digital calendar and publication strategy.
• Financial Storytelling: produce industry insights and thought leadership.
• Macro Themes: translate market trends into leadership content.
• Premium Newsletters: own end-to-end editorial concepts and delivery.
• Podcast Launch: lead building, production, and growth of a new brand podcast.
• Content Repurposing: convert long-form conversations into micro-content.
• Website Management: oversee site structure and freshness.
• AI-Assisted Design: create premium visuals with Canva and AI tools.
• SEO & Analytics: optimize content and own engagement metrics.

Skills

Copywriting

Content strategy

Social media management

Financial services marketing

Executive presence

AI tools

Brand storytelling

SEO knowledge

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Canva

MailChimp

GlueUp

LinkedIn Navigator

Monday.com

Job description

As the Marketing Specialist, you will own the organization’s brand presence across all digital channels—including LinkedIn, YouTube, newsletters, the website, and an emerging podcast—and be directly responsible for their growth.

Working closely with the Head of Marketing and the Founder, you will help shape how the brand looks, sounds, and shows up globally. You will create, manage, and optimize high-impact content, amplify the brand’s voice, strengthen thought leadership, and deeply engage an exclusive community of senior professionals. This includes translating member-driven initiatives, private digital archives, and curated community programs into compelling brand stories.

This role requires a unique balance of creative storytelling, financial industry expertise, premium design sensibility, and digital marketing acumen. You will thrive if you enjoy translating complex financial concepts into engaging narratives, spotting social trends early, and experimenting with AI-assisted tools to drive measurable growth.

Key Responsibilities

• Multi-Channel Content: Own the creation of high-quality, brand-aligned content for LinkedIn, YouTube, and wider digital channels from ideation to publication.
• Executive Presence: Drive the digital footprint of both the organization and its founder through engaging posts, articles, scripts, and updates.
• Targeted Messaging: Adapt the tone, complexity, and purpose of content to suit diverse, high-net-worth audiences.
• Content Calendar: Maintain full ownership of the digital content calendar, strategically deciding what gets published, when, and why.

Financial Storytelling & Thought Leadership

• Industry Insights: Leverage deep financial services knowledge to produce technical, industry-specific content that educates and engages.
• Macro Themes: Translate complex market insights, investment trends, and governance themes into sophisticated thought leadership.

Digital Channels, Email & New Formats

• Premium Newsletters: Own end-to-end editorial concepts, content creation, design, and delivery via email marketing platforms to consistently grow readership.
• Podcast Launch: Play a founding role in building, producing, distributing, and growing a new brand podcast.
• Content Repurposing: Strategically chop and repurpose long-form audio/video conversations into micro-content (clips, posts, carousels) to extend shelf-life across feeds.
• Website Management: Oversee the upkeep, structure, and content freshness of the corporate website.

Design, Community & Performance

• AI-Assisted Graphic Design: Produce premium, on‑brand visual assets (graphics, carousels, thumbnails) utilizing Canva alongside advanced AI design tools.
• Member Initiative Marketing: Shape the marketing and continuous engagement strategies for exclusive member benefits, digital vaults, and community programs.
• SEO & Analytics: Optimize all content for search engines and own the channel metrics (engagement, reach, ROI) to continuously refine the growth strategy.

Qualifications & Skills

Education & Experience

• Degree: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 4–5 years of hands‑on experience in content creation, social media management, or digital marketing specifically within the financial services industry.

Core Technical Skills

• Financial Literacy: Strong foundational knowledge of financial products, investment services, and macroeconomic trends.
• Platform Growth: Proven track record of measurably growing engagement on LinkedIn and optimizing YouTube growth.
• Copywriting Excellence: Exceptional writing and editing skills with a sharp eye for tone, executive clarity, and detail.
• Modern Toolstack:
• Comfort using AI‑assisted content/image generation tools and Canva.
• Proficiency in tools like MailChimp, CRM/Community management software (e.g., GlueUp), LinkedIn Sales Navigator, and project management platforms (e.g., Monday.com).
• Solid understanding of SEO, keyword optimization, and analytics dashboards.

Mindset & Attributes

• Detail‑Oriented: Keen observation skills with an uncompromising standard for premium visual and textual quality.
• Growth Mindset: High agility with the ability to pivot quickly, test new formats, and manage multiple priorities simultaneously.
• Analytical: Data‑driven mindset capable of turning platform metrics into actionable marketing strategies.
• Collaborative: Excellent interpersonal skills to seamlessly partner with leadership, cross‑functional teams, and external stakeholders.