Brand Marketing Manager

Vishal Kumar; India; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

Vishal Kumar seeks a Brand & Marketing Manager to own how the brand looks, feels and communicates across social media, website, campaigns and advertisements, elevating it to a premium consumer brand.

You will shape the brand's identity, plan campaigns, develop Instagram/content direction and coordinate the marketing calendar with copywriters, editors, designers and performance marketers.

Qualifications

• Understand branding, marketing and consumer psychology.
• Strong creative judgment.
• Understand premium D2C brands.
• Able to differentiate between average content and high-quality brand communication.
• Familiar with Instagram and modern social media.
• Ability to lead creative discussions and give clear feedback.

Responsibilities

• Build and maintain overall brand positioning and identity
• Plan monthly and weekly marketing campaigns
• Develop Instagram and social media content direction
• Plan Reels, posts, Stories and campaign themes
• Research competitors and leading D2C brands
• Ensure consistency across website, advertisements, social media and influencer content
• Review creative work before it goes live
• Work closely with copywriters, editors, designers and performance marketers
• Plan product launches, promotional campaigns and seasonal campaigns
• Develop content pillars and brand guidelines
• Improve overall perception and visual quality of the brand
• Analyse customer feedback, reviews and social comments
• Identify new marketing opportunities
• Coordinate the overall creative and marketing calendar

Skills

Branding

Marketing

Consumer psychology

Social media

Content strategy

Campaign planning

Job description

D2C BRAND TEAM / HIRING BRIEF

BRAND & MARKETING MANAGER

01

Brand & Marketng Manager

Job Tile

Brand & Marketing Manager - D2C / E-commerce

Role Overview

We are looking for a Brand & Marketing Manager who can take ownership of how the brand looks, feels and communicates across social media, website, campaigns, advertisements and other customer touchpoints. This person should be able to take a growing brand and make it look and feel like a professionally built, premium consumer brand.

Key Responsibilites

• Build and maintain overall brand positioning and identity
• Plan monthly and weekly marketing campaigns
• Develop Instagram and social media content direction
• Plan Reels, posts, Stories and campaign themes
• Research competitors and leading D2C brands
• Ensure consistency across website, advertisements, social media and influencer content
• Review creative work before it goes live
• Work closely with copywriters, editors, designers and performance marketers
• Plan product launches, promotional campaigns and seasonal campaigns
• Develop content pillars and brand guidelines
• Improve overall perception and visual quality of the brand
• Analyse customer feedback, reviews and social comments
• Identify new marketing opportunities
• Coordinate the overall creative and marketing calendar

We Are Looking For Someone Who

• Understand branding, marketing and consumer psychology
• Has strong creative judgment
• Understand premium D2C brands
• Can differentiate between average content and high-quality brand communication
• Understand Instagram and modern social media
• Can lead creative discussions and give clear feedback
• Is comfortable taking ownership instead of waiting for instructions

Preferred Experience

25 years in D2C, consumer brands, beauty, personal care, FMCG, pet care, fashion, lifestyle or similar categories.