Marketing Manager

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

A prominent recruitment firm is seeking a dynamic Brand Marketing & DTC Manager in Bengaluru, India. This role will drive integrated campaigns and build a strong lifestyle brand presence. The ideal candidate will have over 6 years of experience in DTC/Retail/CPG marketing and a background in managing agencies and cross-functional teams. Responsibilities include localizing global assets, owning social media strategy, managing the DTC calendar, and driving product storytelling across various platforms.

Qualifications

• 6+ years in DTC/Retail/CPG marketing experience.
• Experience managing agencies and cross-functional teams.

Responsibilities

• Localize global assets to ensure brand consistency.
• Own social media strategy and campaigns.
• Drive product storytelling across stores and ecommerce.
• Manage DTC calendar, optimization and SEO.
• Lead A/B testing and performance tracking.
• Build dashboards for relevant metrics.

Skills

DTC marketing

Retail Marketing

Social Media Strategy

A/B Testing

Job description

We’re looking for a dynamic Brand Marketing & DTC Manager to drive integrated campaigns and build a strong lifestyle brand presence.

Key Responsibilities:

• Localize global assets while ensuring brand consistency
• Own social media strategy (always-on + campaigns)
• Drive product storytelling across stores & ecommerce
• Manage DTC calendar, PDP optimization & SEO
• Lead A/B testing and performance tracking
• Build dashboards for social, influencer & DTC metrics

Ideal Profile:

• 6+ years in DTC/Retail/CPG marketing
• Agency & cross-functional team management experience