Brand Marketing Manager

Century Plyboards (I) Limited; Faridabad District; On-site; INR 420,000 - 620,000; Full time

Job summary

Century Plyboards (I) Limited in India is seeking a Marketing Executive – Operations & Offline Marketing to drive data management, resource planning, vendor coordination, and offline marketing execution.

You will serve as the operational backbone of the marketing team, ensuring timely data updates, efficient allocation of materials, and successful retailer meets, exhibitions, launches, and branding activities across regions.

Qualifications

• Data management and MIS maintenance for marketing (≤140 chars)
• Marketing resource planning across regions and catchments (≤140 chars)
• Coordination of offline marketing campaigns and events (≤140 chars)
• Vendor onboarding, evaluation and quotations management (≤140 chars)

Responsibilities

• Manage marketing data, MIS, and dashboards for leadership review.
• Plan allocation of marketing collaterals across regions and catchments.
• Coordinate end-to-end offline campaigns, retailer meets, exhibitions, product launches.
• Coordinate with Sales, Procurement, Finance and external agencies for smooth execution.
• Track timelines, budgets, and vendor deliveries to ensure timely results.

Job description

Job Description

Marketing Executive – Operations & Offline Marketing

Role Purpose

We are looking for a highly organized and proactive Marketing Executive to support the Marketing team by driving data management, resource planning, vendor coordination, and offline marketing execution. The role will serve as the operational backbone of the department, ensuring marketing initiatives are executed efficiently while enabling data-driven decision making.

Key Responsibilities

• Marketing Data & MIS Management
• Maintain and manage all marketing-related data and records.
• Track month-wise dispatches of catalogues, POSM, merchandise, and other marketing materials.
• Prepare regular MIS reports and dashboards for management review.
• Ensure data accuracy, timely updates, and centralized documentation.
• Marketing Resource Planning & Allocation
• Plan and monitor the allocation of marketing collaterals across regions, clusters, and catchments.
• Work with senior stakeholders to determine allocation quantities based on business priorities and requirements.
• Track inventory, dispatches, utilization, and replenishment of marketing materials.
• Identify gaps and recommend optimal distribution of marketing resources.
• Offline Marketing Execution
• Coordinate end-to-end execution of offline marketing campaigns, retailer meets, exhibitions, product launches, and branding activities.
• Liaise with internal teams to ensure timely execution of marketing initiatives.
• Monitor project timelines and follow up on pending deliverables.
• Vendor Management
• Identify and evaluate new vendors for marketing requirements.
• Coordinate vendor onboarding and documentation.
• Obtain quotations, compare commercial proposals, and support vendor selection.
• Track production timelines, quality, and deliveries to ensure timely execution.

Job Requirements

Marketing Data & MIS Management Maintain and manage all marketing-related data and records. Track month-wise dispatches of catalogues, POSM, merchandise, and other marketing materials. Prepare regular MIS reports and dashboards for management review. Ensure data accuracy, timely updates, and centralized documentation. 2. Marketing Resource Planning & Allocation Plan and monitor the allocation of marketing collaterals across regions, clusters, and catchments. Work with senior stakeholders to determine allocation quantities based on business priorities and requirements. Track inventory, dispatches, utilization, and replenishment of marketing materials. Identify gaps and recommend optimal distribution of marketing resources. 3. Offline Marketing Execution Coordinate end-to-end execution of offline marketing campaigns, retailer meets, exhibitions, product launches, and branding activities. Liaise with internal teams to ensure timely execution of marketing initiatives. Monitor project timelines and follow up on pending deliverables. 4. Vendor Management Identify and evaluate new vendors for marketing requirements. Coordinate vendor onboarding and documentation. Obtain quotations, compare commercial proposals, and support vendor selection. Track production timelines, quality, and deliveries to ensure timely execution. Build and maintain relationships with existing vendors for ongoing marketing requirements. 5. Marketing Operations & Coordination Coordinate with Sales, Procurement, Finance, and external agencies for smooth execution of marketing activities. Maintain trackers for ongoing marketing projects and budgets. Support process improvements to enhance efficiency and visibility across marketing operations.