Marketing and Operations Executive

Prasu Software Solutions; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Prasu Software Solutions is seeking a marketing operations and brand management professional to own the operational side of its marketing efforts. You will ensure brand standards across products, oversee websites and content, and manage campaigns with a US-originated content strategy.

The role requires blending creative marketing with rigorous operations, working in a fast-paced environment to keep campaigns polished and professional. A strong cross-functional collaboration mindset is essential.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Proven experience in marketing operations and brand management.
• Strong writing and communication skills with ability to coordinate cross-functional teams.

Responsibilities

• Own the operational side of marketing to ensure brand consistency across products and campaigns.
• Manage websites, blog posts, case studies, and product announcements; optimize for conversions and SEO.
• Build and execute email campaigns; maintain mailing lists and marketing automation workflows.
• Coordinate IP and legal marketing activities: trademarks, patents, and copyright docs.
• Prepare product brochures, decks, one-pagers, and promotional content; support webinars and events.
• Oversee marketing analytics dashboards and project timelines; manage freelancers/agencies.

Skills

Marketing operations

Brand management

Digital marketing

SEO

Email marketing

Content creation

Project management

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing automation

SEO tools

CMS

Google Analytics

Job description

Role & responsibilities

This role combines marketing operations, brand management, digital marketing, intellectual property coordination, and lead generation. You will own the operational side of marketing ensuring our brands remain consistent, campaigns are executed professionally, websites stay current, and our growing portfolio of intellectual property is properly managed. If you can move comfortably between creative marketing and operational detail, we'd love to meet you:

Brand Management

• Maintain brand standards across all products
• Manage logos, style guides, fonts, colors and brand assets
• Coordinate creation of new marketing collateral
• Ensure consistency across presentations, websites and social media
• Maintain digital asset libraries

Website Management

• Coordinate updates across company and product websites (content and messaging will originate with US team)
• Publish blogs, case studies and product announcements (content and messaging will originate with US team)
• Optimize landing pages
• Work with designers and developers on enhancements
• Monitor SEO performance
• Improve website conversion rates

Email Marketing

• Build and execute email campaigns
• Maintain mailing lists
• Create newsletters
• Monitor campaign performance
• Manage marketing automation workflows
• Support webinar and event invitations

Intellectual Property & Legal Marketing Support

Coordinate with outside counsel to manage:

• Trademark registrations
• Trademark renewals
• Patent filings
• Patent tracking
• Copyright documentation
• Brand protection activities

Responsibilities include:

• Product brochures
• Sales presentations
• Product one-pagers
• Website content
• Product videos
• Release announcements
• Competitive research
• Customer success stories

Marketing Operations

Manage marketing systems including:

• CRM updates
• Marketing calendars
• Campaign schedules
• Content library
• Digital asset management
• Vendor coordination
• Event logistics
• Marketing analytics dashboards

Social Media

Coordinate content across:

• LinkedIn
• X
• YouTube
• Industry publications, etc.

Schedule posts and monitor engagement.

Project Management

• Keep marketing initiatives on schedule
• Hire and coordinate freelancers and agencies
• Track deliverables
• Manage project timelines

Preferred candidate profile

You're the type of person who notices when a logo is out of date, a webpage needs refreshing, or a campaign could be better organized. You enjoy both creative marketing and operational excellence, thrive in fast-paced environments, and take pride in making a growing company look polished and professional

Perks and benefits

Competitive salary plus bonus based on experience