Brand Marketing Leader

Spot Your Leaders; Bengaluru; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Spot Your Leaders in Bangalore is seeking a Brand Marketing Leader to shape the global brand strategy and drive demand through compelling storytelling and integrated marcom across website, events and social channels.

You will lead creative partners, collaborate with sales, HR and product, and define ROI-led brand programs that differentiate our technology-driven platform.

Qualifications

• Strong ability to develop and apply modern B2B branding and positioning frameworks.
• Excellent storytelling and copywriting skills for multiple channels.
• Proven capability to lead creative direction across campaigns.
• Collaborates effectively with cross-functional teams and stakeholders.
• Global perspective with cultural sensitivity and adaptability.
• Data-driven brand measurement and ROI analysis experience.
• Passion for technology, innovation, and execution excellence.

Responsibilities

• Develop and execute a cohesive global brand strategy aligned with goals.
• Drive world-class design, content and integrated mar-com excellence.
• Define brand visuals and messaging across touchpoints including website, events, PR.
• Maintain brand guidelines and ensure consistency across regions.
• Lead brand platforms, communities and recognition programs.
• Create content-led thought leadership to strengthen differentiation.
• Partner with marketing, sales, HR and product for high-impact campaigns.
• Collaborate with agencies and content partners for brand excellence.
• Drive KPI-led marcom operations and optimize with mar-tech.

Skills

Strategic thinker

Storytelling

Copywriting

Digital channels

Creative direction

Collaboration

Global mindset

Data-driven ROI

Tech and innovation

Job description

Position: Brand Marketing Leader

Location: Bangalore

Introduction

We are a worlds leading AI-FIRST platform led Tech Infrastructure transformation

company. Driven by innovation, customer- centricity and execution excellence we have

been recognized as global leaders in 4 out of the 5 areas we operate in by

many global leading analysts including Gartner.We believe in being extraordinary every

day and living by the values of Integrity, Customer Centricity, Ingenuity, Respect and

Excellence. As we scale, transform and reimagine, we are seeking a brand

marketing lead who can translate vision into experiences. This role is critical in shaping

how our clients, partners, talent, and industry perceive and engage with us. If you are

passionate about building modern B2B brands with purpose, creativity, and thought

leadership, and wed love to meet you.

Key Responsibilities

• Develop and execute a cohesive global brand strategy aligned with business goals, market positioning, and long-term vision
• Drive worldclass design, content and integrated mar-com excellence
• Define and evolve the visual, verbal, and experiential elements of the brand across all touchpoints including website and social media, events, PR and industry associations
• Preserve and update brand guidelines and ensure consistent implementation across regions, platforms and channels
• Drive all brand platforms, communities and recognition programs
• Build content led brand thought leadership to strengthen brand differentiation
• Partner with marketing, sales, HR, and product teams to deliver high-impact brand campaigns that drive awareness and trust and enable demand generation
• Collaborate with internal and external stakeholders with a compelling brand narrative rooted in our unique value proposition and translate into brand marketing and thought leadership assets
• Lead relationships with creative agencies, designers, and content partners to ensure brand excellence and efficiency
• Drive KPI led marcom operations and optimize with mar-tech

Skills & Competencies

• Strategic thinker with a strong grasp of modern B2B branding and positioning frameworks
• Excellent storytelling, copywriting, digital channels and creative direction capabilities
• Strong collaboration and influence skills across diverse, cross-functional teams
• Global mindset with cultural sensitivity and adaptability
• Data-driven approach to brand measurement and ROI analysis
• Passion for technology, innovation, and execution excellence