Brand Marketing Executive

Terasol Technologies Pvt. Ltd.; Jaipur; On-site; INR 600,000 - 1,100,000; Full time

Job summary

Terasol Technologies Pvt. Ltd. seeks a Senior Executive - Brand Marketing to plan and execute end-to-end branding initiatives.

You will drive retail branding, influencer collaborations, and BTL-led lead generation from Jaipur-based offices. In this mid-senior role, you will manage campaigns across channels, build an influencer pipeline, audit assets, prepare MIS reports, and ensure budget adherence. Strong communication and vendor management skills are essential to deliver ROI across events,

Qualifications

• MBA required
• 2-4 years experience in brand marketing or related field
• Seniority level: Mid-Senior Level

Responsibilities

• Plan and execute branding activities across GIL retail chains, marketing campaigns, plants, and offices.
• Conduct retail branding asset audits and prepare monthly visibility performance reports.
• Build and manage an influencer pipeline for brand and product promotion.
• Execute BTL activations and drive qualified lead generation.
• Plan and manage branding for events, exhibitions, and trade shows.
• Prepare MIS reports and ensure budget adherence.

Skills

Marketing operations

Budget management

Vendor management

MIS reporting

Influencer outreach

BTL execution

Communication

Coordination

Education

MBA

Job description

Job Title: Senior Executive - Brand Marketing

Reports to:

Department: Marcom - Branding

Location: Jaipur (Work From Office).

Job Purpose:

To plan and execute end-to-end brand marketing initiatives for Genus Innovation Limited,

ensuring enhanced brand visibility, effective influencer collaborations, strong retail branding presence, and impactful BTL-led lead generation.

Roles and Responsibilities:

• Plan and execute branding activities across GIL retail chains, marketing campaigns, plants, and offices.
• Conduct retail branding asset audits and prepare monthly visibility performance reports.
• Build and manage an influencer pipeline for brand and product promotion.
• Execute BTL activations and drive qualified lead generation.
• Plan and manage branding for events, exhibitions, and trade shows.
• Prepare MIS reports and ensure budget adherence.

Key Performance Indicators (KPIs):

• Brand visibility & recall
• Influencer marketing performance
• Retail execution excellence
• BTL lead generation
• Event & exhibition ROI
• Campaign effectiveness
• Reporting & governance

Qualifications:

• Experience: 2-4 years
• Education: MBA
• Seniority Level: Mid-Senior Level

Skills Required:

• Marketing operations
• Budget & vendor management
• MIS & reporting
• Influencer outreach
• BTL execution
• Communication & coordination skills.