Brand Manager - Presbyopia Correcting (PC) IOLs

Biotech Healthcare; Ahmedabad District; Sur place; INR 4 000 000 - 7 000 000; Plein temps

Résumé du poste

Biotech Healthcare is seeking a seasoned Brand Manager for Presbyopia-Correcting IOLs in India. The role focuses on managing the PC IOL brand, developing campaigns, and driving market growth with strong ophthalmic knowledge and KOL engagement.

The candidate will lead brand planning, pricing, and patient-facing communications, coordinating with field marketing and conferences to expand PC IOL adoption. Senior leadership and cross-functional collaboration are essential.

Qualifications

• Strategic brand management & positioning responsibility for PC IOLs portfolio.
• Ophthalmology product and clinical knowledge essential.
• KOL management and scientific marketing experience desired.

Responsabilités

• Oversee brand management for Presbyopia-Correcting (PC) IOLs portfolio.
• Develop and execute PC IOL brand plan, campaigns and ecosystem.
• Lead pricing strategies and market development for PC IOLs.

Connaissances

Strategic Brand Mgmt

Ophthalmic product knowledge

KOL management

Pricing & market development

Integrated marketing

Leadership & cross-functional teamwork

Description du poste

Job Title: Brand Manager - Presbyopia Correcting (PC) IOLs

Specialty: Ophthalmology

Experience Required: 12 to 15 Years

Industry Preference: Surgical Ophthalmology

Role Objective

• A key objective of this position is to manage and oversee brand management activities for the Presbyopia-Correcting (PC) IOL portfolio.

Brand Positioning

• To protect & enhance the PC IOL brand image
• To create a unique brand identity for PC IOLs in the market
• To create & manage the PC IOL Brand Ecosystem
• To position PC IOLs in new markets as per market requirements
• To create the Brand Plan for the entire FY & create different marketing campaigns
• To ensure growth out of those marketing campaigns
• PC IOL-specific KOL & FOL Development

User Meetings

• Successful planning & conducting of User Meetings in India as well as outside India, with the help of the field marketing team
• To develop new speakers in every user meeting
• To have innovative topics of presentation in every user meeting
• Ultimately, increase the usage of PC IOLs by users & convert potential customers for PC IOLs

Brand P&L, Pricing & Market Development

• To increase PC IOL user base & sales numbers
• To develop important markets as per potential & management decision for PC IOLs
• To develop and finalize pricing and positioning strategy for PC IOLs, reviewed periodically in line with brand value, competitive dynamics and profitability goals

B2C Marketing

• To develop & update patient-related communication for PC IOLs
• To ensure the right message, in the right manner, is put on social media for PC IOLs
• To increase utilization of social media platforms specially designed for PC IOLs
• To work with the agency in deciding the Brand Ambassador for PC IOLs
• To work with the field marketing team to develop high-quality patient testimonials
• To look for possibilities of PC IOL branding in magazines, local transport, etc.

PC IOL Exponential Growth (Brand Ecosystem)

• To develop new patient-related tools for PC IOLs
• To ensure utilization of PC IOL tools & collaterals

  Brand Visibility in Conferences

  • To participate in national & international level conferences & ensure branding of PC IOLs

  PC IOL Training

  • To update the PC IOL Orientation Program module
  • To ensure PC IOL trainings are given in a proper manner & feedback is taken
  • To organize hands-on trainings whenever possible
  • To conduct orientation programs for PC IOLs
  • To work with the QA, PMT & R&D teams on improvement in IOL & delivery-system design for PC IOLs

  Brand Plan

  • To create the Brand Plan every FY for PC IOLs
  • To create the marketing calendar for the PC IOL range
  • To design various field campaigns for PC IOLs

  Functional Skills Required

  • Strategic Brand Management & Positioning
  • Ophthalmic Product & Clinical Knowledge
  • KOL Management & Scientific Marketing
  • Brand P&L, Pricing & Market Development
  • Integrated Marketing & Sales Enablement

  Behavioral Skills Required

  • Strategic Thinking & Business Acumen
  • Leadership & Cross-Functional Collaboration
  • Creativity & Innovation

  Specific Professional Competencies

  • Business Acumen, Customer Focus, Drive for results, Problem-solving, Peer relationships, Negotiation skills, Functional/technical skills, Presentation skills, Adherence to Ethics and Values, Integrity.

  Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.