National Marketing Manager

Biotech Healthcare; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading medical organization in India is seeking a Mid-Senior Marketing Manager to spearhead national marketing strategies. The ideal candidate will have over 12 years of experience in ophthalmology and proven expertise in product promotion and KOL engagement. This role requires strong leadership skills and the ability to manage a team effectively, ensuring innovative marketing initiatives align with organizational objectives. Competitive compensation and full-time employment offered.

Qualifications

• Minimum 12 years of experience in ophthalmology with expertise in IOLs and surgical consumables.
• Proven record in KOL/FOL development.
• Experience in managing a team.

Responsibilities

• Lead national-level marketing strategies and promotional activities.
• Conduct CMEs, RTMs, and live surgeries.
• Manage budgets for promotional activities.

Skills

Strong scientific acumen in ophthalmology

Strategic marketing planning

Event planning

Budget management

Excellent interpersonal skills

Job description

Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.

Responsibilities

• A key objective of this role is to lead and execute national-level marketing strategies and in-clinic promotional activities, ensuring strong brand positioning, KOL engagement, customer development and alignment with organizational objectives. The role demands effective leadership in driving product promotion, training programs, scientific engagements and budgetary control while contributing to business growth through innovative marketing initiatives.

Desired Candidate Profile

• Minimum 12 years of experience in ophthalmology, with at least 10 years in intraocular lenses (IOL) & ophthalmic surgical consumables & devices.
• Proven expertise in conducting national and regional scientific promotional activities such as CME, RTM, live surgeries, and symposiums.
• Experience in KOL/FOL development and management.
• Prior experience in handling a team of 6 to 8 members.
• Proficiency in making and delivering professional presentations.
• Experience in international, national and state-level congress participation.
• Sound knowledge of in-clinic activities such as CTP, FOCUS and branding exercises.
• Experience in budgeting, financial monitoring and reporting.
• Excellent communication, organizational and people management skills.
• Demonstrated leadership and mentoring capabilities.
• Willingness to travel extensively.

Promotional & Scientific Activities

• Develop and execute zonal and national-level marketing plans aligned with business objectives.
• Organize CMEs, RTMs, Live Surgeries, Paper Presentations, Symposiums, and scientific meetings.
• Evaluate the effectiveness and ROI of promotional activities through user conversion and upgrades.
• Coordinate with MARCOM for social media content generation, including testimonial recordings.

KOL/FOL Development

• Identify, develop, and engage KOLs/FOLs for scientific and promotional programs.
• Facilitate speaker engagements and product evaluations to strengthen clinical credibility.

Congress Participation

• Represent the organization at international, national, and state-level congresses.
• Coordinate booth design, logistics, vendor management, and marketing collaterals for events.

In-Clinic Activities

• Conduct in-clinic branding and training to promote the premium product range.
• Develop and update content for FOCUS, CTP, and other in-clinic programs.

Budgeting & Financial Control

• Prepare, monitor, and report on budgets for promotional activities and assigned territories.
• Ensure timely processing of payment requests and adherence to IO limits.
• Collaborate with MARCOM/PMT teams to develop and update marketing presentations.
• Gather and report competitor activities for strategic planning and market positioning.
• Guide, mentor, and monitor the performance of the marketing team.
• Set clear objectives and provide regular feedback and coaching.

Training & Development

• Conduct quarterly meetings and training sessions for the marketing team in coordination with PMT.
• Mentor team members to enhance their clinical and marketing capabilities.

Functional Skills Required

• Strong scientific acumen in ophthalmology, particularly surgical ophthalmology.
• Strategic marketing planning and execution.
• Event planning, scientific engagement, and KOL management.
• Budget management and financial acumen.
• Social media marketing and content coordination.
• Analytical and reporting skills.
• Presentation preparation and delivery.
• Team development and leadership capabilities.

Behavioral Skills Required

• Excellent interpersonal and communication skills.
• Strong organizational and time management abilities.
• Proactive, result-oriented, and self-driven.
• High levels of integrity, professionalism, and accountability.
• Ability to work under pressure and meet tight deadlines.
• Strong problem-solving and decision-making abilities.
• Customer-centric approach with a collaborative mindset.
• Adaptability to a dynamic and fast-paced environment.

Team Size to Be Handled

• Managing a team of 8–10 members, including 3–4 direct reportees at the Senior Manager to Manager level and reporting to the Head of Marketing & Clinical Affairs.

Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Business Development, and Sales

Industries

• Medical Equipment Manufacturing
• Pharmaceutical Manufacturing