Key Account Manager

Biotech Healthcare; Hyderabad; On-site; INR 800,000 - 1,800,000; Full time

Job summary

A leading biotech company in Hyderabad is looking for an experienced sales professional to drive sales growth in ophthalmology products. The role involves managing customer relationships, executing sales strategies, and promoting upgrades in product lines such as Genesis and Multi Focal lenses. The ideal candidate should have 7-15 years of experience in sales with strong knowledge of marketing techniques and CRM software. This position offers an opportunity to enhance brand loyalty and achieve sales targets.

Qualifications

• 7-15 years of experience in sales, preferably in ophthalmology or a related field.
• Strong knowledge of sales techniques and marketing strategies.
• Experience with CRM software and sales tools.

Responsibilities

• Build and maintain strong relationships with customers.
• Execute sales strategies to increase customer wallet share.
• Drive sales of current product lines such as lenses.
• Identify opportunities for upgrades with existing customers.
• Utilize marketing leads for driving sales.
• Own and achieve sales targets for existing business and upgrades.
• Handle product bundling, commercial selling, and customer relationship building.
• Oversee e-commerce activities, collect customer feedback, and implement improvements.
• Oversee collections and timely reporting of sales activities.

Skills

Sales & Marketing Expertise

Product Knowledge

CRM Proficiency

Analytical Skills

Excellent communication

Negotiation Skills

Interpersonal Skills

Problem-Solving

Adaptability

Tools

CRM software

Job description

Segment: Ophthalmology (Intraocular Lens Portfolio)

Division: Chain of Hospitals

Experience Required: 7–15 Years

Industry Preference: Ophthalmic-Surgical / Ophthalmic-Pharma

Role Objective

• A key objective of this position is to drive sales growth by retaining and expanding relationships with selected Key accounts, encouraging repeat purchases, brand loyalty and increasing the usage and upgrades of current product lines and wallet share.

Role & Responsibilities

• Customer Relationship Management: Build and maintain strong relationships with customers to encourage repeat purchases and enhance brand loyalty.
• Sales Execution: Execute sales strategies to increase wallet share of existing customers by promoting upgrades and increasing usage.
• Product Focus: Drive sales of the current product line, including Genesis, Toric, Multi Focal, and EDOF lenses.
• Account Management: Work on increasing wallet share in existing active accounts by identifying opportunities for upgrades and additional purchases.
• Lead Generation: Utilize marketing leads generated from existing active customers to drive sales and upgrades.
• Sales Targets: Own and achieve sales targets for existing business and upgrades.
• Sales Operations: Handle bundling of products, commercial selling, and building customer relationships.
• E-commerce & Feedback: Manage e-commerce activities, collect customer feedback, and implement improvements to enhance customer satisfaction.
• Collection & Evaluation: Oversee sales collections, upgrade evaluations, and ensure timely and accurate reporting.

Functional Skills Required

• Sales & Marketing Expertise: Strong knowledge of sales techniques, marketing strategies, and customer relationship management.
• Product Knowledge: Deep understanding of the product lines and their applications in the biotech field.
• CRM Proficiency: Experience with CRM software and sales tools for tracking and managing customer interactions and sales activities.
• Analytical Skills: Ability to analyze sales data, identify trends, and make data-driven decisions to improve sales performance.

Behavioral Skills Required

• Communication: Excellent verbal and written communication skills to effectively interact with customers and team members.
• Negotiation: Strong negotiation skills to close deals and secure customer loyalty.
• Interpersonal Skills: Ability to build and maintain positive relationships with customers and colleagues.
• Team Player: Ability to collaborate effectively with team members to achieve common goals.
• Problem-Solving: Proactive in identifying and resolving issues that may arise in the sales process.
• Adaptability: Flexible and adaptable to changing market conditions and customer needs.

Specific Professional Competencies

• Business Acumen, Customer Focus, Drive for results, Problem solving, Peer relationship, Negotiation skills, Functional/technical skills, Presentation skills, Adherence to Ethics and Values, Integrity.

Biotech is an Equal Opportunity Organisation promoting diversity while ensuring no discrimination on any ground including gender, race, religion, age, sexual orientation, disability, etc.