Brand Manager

Nitika Pharmaceutical Specialities Pvt. Ltd; Nagpur District; On-site; INR 360,000 - 440,000; Full time

Job summary

Nitika Pharmaceutical Specialities Pvt. Ltd is seeking a marketing professional for full-time engagement in Nagpur. The role focuses on brand communication, digital marketing, and social media strategies to enhance brand awareness and drive campaigns.

Responsibilities include developing creative branding, coordinating with vendors, and aligning marketing activities with sales goals. Western market experience is preferred.

Qualifications

• Excellent English communication (verbal and written).
• Team player with collaborative mindset.
• Knowledge of social media and digital advertising with creativity.
• Proficient in using modern platforms for impactful campaigns.
• Experience working with Western companies preferred.

Responsibilities

• Create brand communication and social media/digital marketing campaigns.
• Translate brand vision into messaging and marketing goals.
• Understand the marketing mix for both B2B and B2C.
• Define brand narrative across media and vendors.
• Coordinate branding for offline channels (posters, standees).
• Assist brand activation to grow sales and traffic.
• Coordinate social media with marketing and sales teams.
• Develop product ideas from briefs to market with sales team.
• Manage events and exhibitions domestically and export.
• Measure ROI and KPIs across campaigns; propose growth initiatives.

Skills

English communication

Team player

Social media & digital advertising

Modern marketing platforms

Western company experience

Job description

Nitika Pharmaceutical Specialities Pvt. Ltd | Full time

Reporting To – MD

CTC – upto 4 LPA

Job Specification

• Excellentenglish communication (verbal and written)
  
• Teamplayer.
  
• Knowledgeof Social media and digital advertising with creativity.
  
• Mustbe proficient in using modern technique platforms for creating impact
  
• Experienceworking with Western companies (preferred)
  

Job Responsibilities

• To hold all brand communicationand develop custom marketing and advertising strategies and creativedesigns and layouts for effective communication and brand awareness viasocial media marketing & digital marketing.
  
• Responsible for bringing the brand vision and mission to life andachieving the brand goals and targets Technical Skills & Knowledge -Requirement Actual Ability to think innovatively and creatively Staycurrent on market trends and competitive activity.
  
• Have a full understanding of the marketing mix of both B2B and B2C.
  
• Define and manage the brand communication strategy using a varietyof media, own the development and messaging of the brand narrative
  
• Ideate & work with external vendors to develop effective &creative branding for offline market including branding, Posters, standeesetc.
  
• Responsible for assisting brand activation team with the planningof marketing strategies to grow sales and traffic and drive brandawareness
  
• Coordinating social media messages with advertising departments,the brand management team, and annual company goals.
  
• Working on all new product development ideas right from creatingbriefs to execution spending time in market to understand shopperbehaviours working with sales team on month coordinate with all marketingand branding agencies
  
• Responsible for overall management of events & exhibitions bothdomestic & export right from creating stalls to visuals and displays.
  
• Measure and report performance across all marketing campaigns andevaluate ROI and KPIs oversee new & ongoing marketing / advertisingactivities devise and implement innovation growth & awarenessstrategies.