Brand Manager - D2C Brand

The Wellness Shop; Jaipur; On-site; INR 540,000 - 660,000; Full time

Job summary

The Wellness Shop in Jaipur is seeking a hands-on Brand Manager to lead skincare, beauty and fashion brand initiatives. You will work closely with founders and internal teams on brand communication, content, influencer campaigns, and product launches, driving growth and consistency across channels.

Ideal candidates have 2–4 years of experience in consumer brands, with a strong eye for branding, campaigns and market insights.

Qualifications

• Hands-on Brand Manager with experience in skincare, beauty, fashion or other consumer brands.

Responsibilities

• Develop and execute brand strategies and marketing campaigns.
• Maintain consistent brand positioning and visual identity across channels.
• Plan and run campaigns for product launches, offers and key initiatives.
• Collaborate with performance marketing to align brand and growth activities.
• Identify and manage relevant influencers and creators.
• Coordinate influencer collaborations, seeding and content campaigns.
• Ensure consistent brand communication across social media, website and touchpoints.
• Track competitor activities and consumer trends to improve brand initiatives.

Skills

Brand management

Skincare

Beauty

Fashion

Campaign management

Influencer marketing

Content creation

Cross-functional teamwork

Job description

Job Description

Job Title: Brand Manager - Skincare & Fashion

Location: Jaipur | On-site

Experience: 2-4 Years

CTC: Up to ₹6 LPA

Employment Type: Full-Time

Industry: D2C / E-commerce / Beauty & Personal Care

About The Role

We are looking for a hands-on Brand Manager with experience in Skincare, Beauty, Fashion or other consumer brands to support and execute brand-building initiatives at The Wellness Shop.

The role involves working closely with the founders and internal teams across brand communication, content, influencer marketing, campaigns and product launches.

Key Responsibilities

Brand & Marketing

• Support the development and execution of brand strategies and marketing campaigns.
• Maintain consistent brand positioning, communication and visual identity across channels.
• Plan and execute campaigns for product launches, offers and key business initiatives.
• Work closely with the performance marketing team to align brand and growth activities.

Influencer & Creator Marketing

• Identify and manage relevant influencers and creators.
• Coordinate influencer collaborations, product seeding and content campaigns.
• Track campaign performance and maintain influencer relationships.

Content & Communication

• Coordinate with creative teams, agencies and internal stakeholders for social media and campaign content.
• Develop content ideas and briefs aligned with brand objectives.
• Ensure consistent brand communication across social media, website and other consumer touchpoints.

Market & Consumer Research

• Track competitor activities, consumer trends and emerging opportunities.
• Use market insights and campaign data to improve brand initiatives.