Brand Director (Fashion Brand)

THIRD EYE PRODUCTIONS PRIVATE LIMITED; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

THIRD EYE PRODUCTIONS PRIVATE LIMITED is looking for a Brand & Creative Manager to steer the brand strategy and creative direction for our fashion label. This full-time, on-site role based in Noida demands consistent collaboration across various teams to create impactful brand narratives and assets.

The successful candidate will possess a strong understanding of fashion trends, while also managing campaign development across photo, video, and social media channels.

Qualifications

• Experience shaping the narrative and identity of fashion or lifestyle brands.
• Ability to collaborate on cohesive creative projects.
• Strong skills in analyzing performance data and trends.

Responsibilities

• Lead brand strategy and creative direction for the fashion label.
• Oversee visual identity and guide content creation for campaigns.
• Collaborate on market strategies and influencer partnerships.

Skills

Brand strategy and positioning skills

Creative direction and visual storytelling

Understanding of fashion and trend forecasting

Social media content strategy

Tools

Adobe Creative Cloud

Figma

Job description

Role Description

This is a full-time, on-site Brand & Creative Manager (Fashion Brand) role based in Noida. The Brand & Creative Manager will lead the brand strategy and creative direction for a fashion label, ensuring consistency across campaigns, collections, and channels.

Responsibilities include developing and refining brand positioning, overseeing visual identity, and guiding the creation of cinematic short-form content, lookbooks, campaigns, and social media assets.

The role involves working closely with designers, photographers, stylists, and content teams to craft cohesive narratives that build cultural relevance and premium perception. The Manager will analyze performance data, track cultural and fashion trends, and translate insights into creative briefs, content calendars, and brand experiences (events, collaborations, drops).

Additionally, close collaboration with leadership on go-to-market strategies, influencer and creator partnerships, and selective performance marketing initiatives will be required.

Qualifications

• Brand strategy and positioning skills, including experience shaping the narrative and identity of fashion or lifestyle brands.
• Creative direction, visual storytelling, and campaign development skills across photo, video, and digital platforms.
• Strong understanding of fashion, culture, and trend forecasting, with the ability to translate insights into distinctive brand concepts.
• Experience with social media content strategy, short-form video, and platform-specific best practices (e.g., Instagram, TikTok, YouTube Shorts).
• Ability to collaborate with designers, stylists, photographers, videographers, and creators to execute cohesive creative projects.
• Basic familiarity with design and editing tools (e.g., Adobe Creative Cloud, Figma, or equivalent) to brief, review, and refine creative work.
• Comfort with performance and brand metrics, using data to refine creative strategies without compromising brand integrity.
• Excellent written and verbal communication skills, with the ability to present and defend creative directions to stakeholders.