Brand Manager

ReelSaga; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

ReelSaga Innovations Private Limited seeks an experienced Brand Marketing professional in Mumbai to shape our brand identity and drive campaigns for new shows and content releases. You will own PR, social media, creator partnerships and cross-platform campaigns to grow our audience and establish ReelSaga as a recognisable entertainment brand.

You will collaborate with creative teams, agencies and internal stakeholders, leveraging storytelling and data-driven insights.

Qualifications

• 4-7 years of brand marketing experience, preferably in advertising, entertainment, or consumer brands.
• Experience planning and executing campaigns from concept to completion with measurable results.
• Strong understanding of PR, media relations, social media and digital marketing.
• Excellent writing, communication and storytelling skills.

Responsibilities

• Build ReelSaga's brand positioning, personality and visual identity across platforms.
• Plan and execute campaigns for new shows and content releases across digital, social media, creators and OOH.
• Own social media strategy and content calendar across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Drive PR and media coverage; coordinate press releases and secure coverage in entertainment and startup press.
• Develop creator partnerships with influencers and creators for broader reach.
• Explore brand partnerships with entertainment platforms, music labels and consumer brands.
• Track campaign performance, brand awareness and audience growth to inform future initiatives.

Skills

Brand marketing

Campaign planning

Social media management

PR & media relations

Creator partnerships

Brand partnerships

Storytelling

Tools

Generative AI tools

Job description

ReelSaga is a dynamic digital entertainment platform bringing captivating stories and engaging content to audiences across the globe. With a diverse library of entertainment, it offers an immersive viewing experience designed for today’s mobile-first audiences. ReelSaga makes discovering and enjoying compelling entertainment seamless, accessible, and entertaining.

The Role

About ReelSaga

ReelSaga is a dynamic digital entertainment platform bringing captivating stories and engaging content to audiences across the globe. With a diverse library of entertainment, it offers an immersive viewing experience designed for today’s mobile-first audiences. ReelSaga makes discovering and enjoying compelling entertainment seamless, accessible, and entertaining.

You will shape how India discovers and connects with ReelSaga. From building a distinctive brand identity to making content launches exciting and culturally relevant, you'll help establish ReelSaga as a recognisable name in the entertainment industry.

You’ll work across brand marketing, PR, social media, creator partnerships and campaigns to grow our audience, strengthen our reputation and make ReelSaga a destination for compelling entertainment.

What You’ll Do

• Build the brand: Help define ReelSaga's brand positioning, personality and visual identity across platforms.
• Lead campaigns: Plan and execute campaigns for new shows and content releases across digital, social media, creators and OOH.
• Own social media: Drive the brand’s content calendar across Instagram, YouTube, Facebook, LinkedIn and emerging platforms.
• Drive PR and communications: Build media relationships, coordinate press releases and secure coverage across entertainment, business and startup publications.
• Build creator partnerships: Identify influencers and creators for collaborations that grow ReelSaga’s reach and engagement.
• Explore brand partnerships: Develop co-marketing opportunities with entertainment platforms, music labels, consumer brands and other relevant partners.
• Track performance: Monitor campaign results, brand awareness, media coverage and audience growth to improve future initiatives.

What You Need

• 4-7 years of experience in brand marketing, preferably at an advertising agency, entertainment company or consumer-facing brand.
• Experience working on campaigns from concept to execution, with results you’re proud to share.
• Good understanding of PR, media relations, social media and digital marketing.
• Strong writing, communication and storytelling skills.
• Familiarity with generative AI tools for text, image and video, and an interest in exploring new creative possibilities.
• A sharp eye for short-form video, digital trends and audience behaviour.
• Ability to work collaboratively with creative teams, agencies, creators and internal stakeholders.
• Strong command of English and Hindi; additional Indian languages are a plus.

Nice to Have

• Experience in entertainment, films, web series or digital content.
• Existing relationships with media, creators or influencers.
• Experience working with consumer-facing digital platforms or emerging brands.