Brand Manager

Aza Fashions; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A premium fashion retailer in Mumbai is looking for a Brand Marketing & Communications Manager. This dynamic role includes leading brand campaigns, managing PR, and coordinating influencer partnerships. The ideal candidate will have over 5 years of experience in brand marketing, with a strong focus on fashion. Responsibilities also involve executing marketing events and managing content across digital platforms. This is a hands-on position where creativity and strategic thinking are paramount.

Qualifications

• 5+ years of experience in brand marketing, preferably in fashion or lifestyle brands.
• Strong understanding of brand strategy, influencer marketing, and PR.
• Experience leading 360° brand campaigns with high creative standards.

Responsibilities

• Lead the planning and execution of brand campaigns across various platforms.
• Coordinate with PR agencies to ensure consistent brand messaging.
• Support influencer identification and outreach processes.
• Execute marketing events, photoshoots, and brand activations.
• Collaborate with teams on web analytics and content strategies.
• Ensure brand consistency across digital platforms.

Skills

Brand marketing experience

Influencer marketing

Public Relations

Organizational skills

Written communication

Creative mindset

Social media management

Tools

Microsoft Office

Adobe tools

Google Suite

Canva

Job description

Aza Fashions is India’s leading multi-designer luxury fashion destination, curating the finest in couture, bridal, festive, and contemporary wear from 1500+ top Indian and global designers. With a strong omnichannel presence across flagship stores and a fast-growing ecommerce business, Aza serves discerning shoppers seeking premium and occasion-driven fashion.

About the Role

We are seeking a dynamic and driven Brand Marketing & Communications Manager to support our marketing and brand-building efforts. This is a hands-on role that spans brand promotions, PR, influencer & celebrity collaborations, website management, campaign coordination, and cross-functional collaboration. The ideal candidate is organized, creative, proactive, and passionate about growing brands in a fast-paced environment.

The person will work closely with the leadership, creative, merchandising, retention, performance marketing, and supply chain teams to shape Aza’s brand presence and grow its business across the globe.

Key Responsibilities

Brand Promotion & Campaigns

• Lead the process of planning and executing brand campaigns across digital and offline platforms.
• Monitor campaign performance and gather insights to optimize future campaigns.

Public Relations & Media

• Coordinate with PR agencies to ensure consistent brand messaging and media coverage.
• Track media placements and press mentions.
• Draft PR articles

Influencer & Celebrity Marketing

• Support influencer identification, outreach, and onboarding processes.
• Assist in managing product coordination, deliverables, timelines, and performance tracking.
• Coordinate with celebrity teams/agencies for shoots, approvals, and events.

Marketing Activities & Events

• Contribute to the execution of marketing events, photoshoots, and brand activations.
• Liaise with vendors and creative teams to ensure timely deliverables.

Creative Coordination

• Work with designers, content creators, and videographers to bring brand stories to life.
• Ideate and develop creative assets and marketing content.

Growth & Digital Marketing Support

• Collaborate with the performance marketing team on content and messaging strategies.
• Monitor web analytics to support growth initiatives.
• Ideate on international expansion

Website & Content Management

• Coordinate with the merchandising, Tech and graphic teams to update content, banners, and new launches according to the brand guidelines and industry trends.
• Ensure brand consistency across digital platforms.
• Coordinate with internal departments such as design, product, merchandising, and more.
• Serve as a key point of contact between marketing and external agencies.

Key Requirements

• 5+ years of experience in brand marketing, preferably in fashion, lifestyle brands.
• Strong understanding of brand strategy, influencer marketing, and PR.
• Experience leading 360° brand campaigns with high creative standards.
• Excellent verbal and written communication skills.
• Highly organized with the ability to manage multiple tasks simultaneously.
• Creative mindset with a keen eye for design, aesthetics, and storytelling.
• Familiarity with social media platforms, CMS tools, and marketing metrics.
• Proficient in Microsoft Office / Google Suite, Power point, Excel; knowledge of website management, Canva, Adobe tools.