Content Writer

Aza Fashions; Mumbai; On-site; INR 279,000 - 446,400; Full time

Job summary

A leading fashion retailer is seeking a Content Writer to create compelling digital content that aligns with their brand's identity. The ideal candidate should have 2-3 years of content writing experience, preferably in fashion or luxury. Responsibilities include writing blogs, developing email copy, and maintaining a consistent brand voice. This full-time role is based in Prabhadevi, Mumbai, and offers a creative environment for aspiring writers.

Qualifications

• 2–3 years of experience in content writing, preferably in fashion or lifestyle.
• Proven ability to write for blogs, websites, and CRM channels.
• Strong understanding of fashion trends and terminology.

Responsibilities

• Write and proofread engaging blogs and website content.
• Develop copy for email campaigns that drive engagement.
• Collaborate with marketing teams on creative copy directions.

Skills

Content writing

SEO understanding

Editing and proofreading

Collaboration

Research

Tools

Wordpress

Ahrefs

SEMrush

Google Analytics

Job description

Senior HR Manager at Aza Fashions | Enabling Growth Through Talent & People Strategy

Role Overview

We are looking for a Content Writer with a flair for fashion and storytelling. The ideal candidate should have a strong command over language, a keen sense of style, and a passion for creating compelling content across digital touchpoints — from blogs and website pages to emailers and push notifications.

You will play a key role in shaping Aza’s voice, ensuring it stays engaging, aspirational, and true to the brand’s identity.

Location

Prabhadevi (Work from office)

Key Responsibilities

• Write, edit, and proofread engaging blogs and website content aligned with SEO and brand tone.
• Develop high-performing copy for emailers, push notifications, and digital campaigns that drive engagement and conversions.
• Collaborate with design and marketing teams to conceptualize copy and creative directions for campaigns.
• Maintain consistent brand voice across all communication channels.
• Research fashion trends, designer stories, and upcoming collections to create fresh, trend-led narratives.
• Support product descriptions and landing pages with impactful storytelling.

Requirements

• 2–3 years of content writing experience, preferably in fashion, lifestyle, or luxury.
• Proven experience in writing for blogs, websites, and CRM channels (emailers, WhatsApp, push notifications).
• Strong understanding of fashion trends, tone, and terminology.
• Excellent grammar, editing, and proofreading skills.
• Ability to balance creativity with SEO and marketing objectives.
• Experience collaborating with design and marketing teams.

Preferred Skills & Experience

• Familiarity with tools like Wordpress and CRM platforms.
• Basic understanding of SEO tools like Ahrefs, SEMrush, or Google Analytics.
• Experience writing for luxury, designer, or e-commerce brands.
• Experience writing for international audiences (US, UK, or Middle East) is a plus.
• A natural sense of aesthetics and passion for luxury fashion communication.
• Knowledge of content performance metrics — open rates, CTRs, and engagement trends.

Seniority level

Entry level

Employment type

Full-time

Job function & Industries

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Retail, Retail Apparel and Fashion, and Internet Marketplace Platforms

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