Fashion marketing

HOUSE OF AYRA; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

House of AYRA, a luxury bridal fashion brand in Mumbai, seeks a full-time Fashion Marketing professional to elevate brand presence in the luxury segment. You will plan and execute campaigns for digital and in-store channels, coordinate with design and retail teams, and oversee brand communications across social media and PR.

You will conduct market research, analyze trends, support sales initiatives, and engage directly with clients and partners to enhance service, build loyalty, and drive

Qualifications

• Experience in fashion marketing is a must.
• Strong written and verbal communication skills.
• Proficient in market research and marketing strategy to analyze consumer behavior.
• Experience in fashion or luxury branding and social media management.
• Understanding of basic digital marketing tools and content coordination.
• Relevant qualifications in Marketing, Fashion Management or Business preferred.
• Experience in fashion, luxury retail, or bridal wear marketing is an advantage; strong organizational skills.

Responsibilities

• Develop and execute marketing campaigns for digital and in-store channels.
• Collaborate with design and retail teams to align campaigns with collections and client experiences.
• Coordinate brand communications across social media, PR and customer touchpoints.
• Conduct market research and analyze trends to inform strategy and campaigns.
• Support sales initiatives and drive customer engagement and revenue growth.
• Plan and manage events and trunk shows to strengthen brand loyalty.

Skills

Fashion marketing

Brand communications

Market research

Marketing strategy

Digital marketing

Social media

Sales & customer service

Education

Marketing degree

Fashion Management

Business certification

Job description

Company Description

House of AYRA is a luxury bridal fashion brand dedicated to redefining elegance through exceptional craftsmanship, distinctive design, and personalized bridal experiences. The brand creates timeless couture that blends heritage artistry with contemporary sophistication, offering brides a unique way to express their individuality with confidence. Each piece is designed with a focus on exquisite detail, uncompromising quality, and meaningful craftsmanship. House of AYRA aims to transform bridal wear into a lasting expression of identity, beauty, and celebration, making every client’s journey memorable and special.

Role Description

This is a full-time, on-site Fashion Marketing role based in Mumbai. The role involves developing and executing marketing strategies that strengthen the brand’s presence in the luxury bridal segment, including planning campaigns for digital and in-store channels. Day-to-day responsibilities include conducting market research, analyzing trends, supporting sales initiatives, and collaborating with design and retail teams to align marketing activities with collection launches and client experiences. The Fashion Marketing professional will manage brand communications, coordinate events and trunk shows, and ensure consistent messaging across social media, PR, and customer touchpoints. The role also includes engaging directly with clients and partners to enhance customer service, build brand loyalty, and drive growth.

Qualifications

• experience in fashion marketing is a must
• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present ideas effectively.
• Candidates should possess Market Research and Marketing Strategy skills to analyze consumer behavior, identify opportunities, and design targeted campaigns.
• Candidates should possess Sales and Customer Service skills to support client interactions, build relationships, and contribute to revenue growth.
• Candidates should possess a solid understanding of fashion or luxury branding, with proficiency in social media, basic digital marketing tools, and content coordination.
• Relevant qualifications such as a degree or certification in Marketing, Fashion Management, Business, or a related field are preferred.
• Prior experience in fashion, luxury retail, or bridal wear marketing is an advantage, along with strong organizational skills and attention to detail.