Brand Manager

Chicnutrix; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Chicnutrix is seeking an experienced Brand Manager to lead brand positioning and integrated campaigns across beauty and wellness. You will own the marketing roadmap, drive omnichannel growth, and forge strategic partnerships with retailers and creators.

Collaborating with digital, D2C, and marketplace teams, you will translate consumer insights into compelling storytelling, launch 360° campaigns, and optimize spend against CAC and ROAS while elevating the Chicnutrix brand.

Qualifications

• 6-8 years of brand marketing experience in beauty/personal care.
• MBA or Master's in Marketing, Mass Communication, or related field.

Responsibilities

• Define and execute the annual marketing roadmap with a differentiated brand voice.
• Conceptualize 360° product launches across digital channels, PR, and on-ground activations.
• Partner with D2C and marketplace teams to drive sustained sales velocity.
• Oversee content and visual direction for video, packaging, and creatives.
• Lead influencer programs, dermatologist endorsements, and celeb collaborations.
• Track consumer insights and competitive benchmarks to refine messaging.
• Monitor brand metrics and KPIs (CAC, ROAS, LTV) to optimize spend.
• Design cross-promotions and co-branded partnerships with ROI focus.

Skills

Brand strategy

Campaign management

Influencer marketing

Partnerships

Content direction

Digital marketing

Analytics & attribution

Education

MBA / Master’s in Marketing

Job description

We are seeking an experienced, creative, and commercial-minded Brand Manager with strong roots in the beauty and wellness ecosystem. You will lead brand positioning, integrated marketing campaigns, cross-brand partnerships, and demand-generation initiatives to drive market penetration, consumer awareness, and omnichannel growth.

Key Responsibilities:

• Brand Strategy & Positioning: Define and execute the annual marketing roadmap for Chicnutrix, establishing a differentiated, credible voice across inner and outer beauty verticals.
• Campaign Ideation & Execution: Conceptualize 360° product launch and brand awareness campaigns across digital channels, social media, performance funnels, PR, and on-ground activations.
• Demand Generation & Funnel Synergy: Partner with digital marketing, D2C, and marketplace teams (Nykaa, Amazon, Blinkit, etc.) to convert high-reach campaigns into sustained sales velocity.
• Content & Visual Direction: Guide creative workflows for video storytelling, product packaging, social-first hooks, and ad creatives alongside internal creative talent and external agencies.
• Influencer & PR Alliances: Oversee authentic creator seeding programs, dermatologist/expert endorsements, and celebrity collaborations tailored to the beauty-nutrition space.
• Consumer Insights & Market Intelligence: Track shifts in consumer behavior, ingredient trends, nutraceutical developments, and competitive benchmarks to refine messaging and positioning.
• Brand Metrics: Track awareness metrics (reach, SOV, engagement) against commercial KPIs (CAC, ROAS, LTV) to optimize marketing spend.
• Brand Partnerships & Strategic Collaborations:
• Map, prospect, and execute co-marketing alliances with non-competing, category-adjacent brands (e.g., premium skincare/dermatology labels, salon & spa chains, fitness & lifestyle apparel, healthy F&B, subscription boxes, and lifestyle platforms).
• Design creative cross-promotions, limited-edition co-branded kits, sampling swaps, and collaborative consumer activations that drive high-intent reach and cost-effective customer acquisition.
• Negotiate terms, define joint deliverables, and measure partnership ROI (new-user acquisition, affiliate revenue, and co-branded PR lift).

Experience Needed: 6 - 8 years’ experience in Brand Marketing experience strictly within Beauty, Personal Care.

Qualifications: MBA / Master’s in Marketing, Mass Communication, or related field.

Skills:

• Demonstrated track record of identifying, pitching, and executing successful co-branding activations or brand-to-brand partnerships.
• Deep understanding of the modern beauty consumer, wellness positioning, clean-label narratives, and omnichannel retail dynamics
• Ability to take concepts from initial pitch decks to execution across creative, logistical, and commercial fronts.
• High comfort with marketing attribution, cohort analysis, and assessing cross-channel campaign efficiency.