Brand Manager

Skill-lync; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Skill-lync in Bengaluru is seeking an experienced Brand Manager to shape and communicate brand strategy. The role involves executing digital campaigns and analyzing brand performance metrics.

The ideal candidate will have at least 5 years of experience in brand management and a degree in marketing. Join a passionate team dedicated to transforming engineering education and making it more accessible to all.

Qualifications

• Minimum 5 years of relevant experience in brand management.
• Proven ability to develop brand and marketing strategies.
• Strong analytical skills and creative thinking.

Responsibilities

• Develop a brand strategy and execute campaigns.
• Analyze brand positioning and consumer insights.
• Measure and report performance of marketing campaigns.

Skills

Brand Management

Marketing Strategy

Data-driven Decision Making

Consumer Insights

Education

Degree in Marketing or a related field

Job description

Skill-Lync is building an alternative platform for engineering education. The last 2 decades have seen an increasing disconnect between industry and academia - this has resulted in colleges not teaching industry-relevant technical skills and thereby students becoming unemployable

Creating an altogether new engineering curriculum, taking it to the masses, and delivering it to the students in a way that they fall in love with engineering is what our goal is. If you can think about providing an education better than MIT or Stanford at a fraction of the price; delivering the same high-quality education to everyone who takes it; and making sure they succeed in achieving their goals as a result of our education. This is what we are building. We are looking for individuals who can bring their experience and help us build an alternate engineering college thereby providing high-quality engineering education to the future generation.

Right now, we at Skill-Lync have 650+ dedicated, hardworking, perseverant people working together and trying to make engineering education better. One of the greatest strengths we have is a great team of alumni of leading global companies now working with us, Ex-Managing Director of Accenture, Ex-VP Marketing of WhiteHat Jr, Samsung R&D Head, and senior managers from BOSCH, ABB, Michelin, KPIT, Tech Mahindra, etc.

Job Description

• Develop a brand strategy for Skill-Lync by shaping and communicating our vision and mission in India and other major markets
• Execute ATL/BTL/Digital campaigns to improve reach and awareness
• Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets
• Translate brand elements into plans and go-to-market strategies
• Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Use Data and Metrics to run brand marketing campaigns efficiently and effectively
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions and devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Qualifications

• Proven working experience as a Brand Manager or Associate Brand Manager
• A minimum of 5 years of relevant experience in Brand Management
• Degree in marketing or a related field
• Proven ability to develop brand and marketing strategies and communicate recommendations
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Up-to-date with latest trends and marketing best practices