Marketing Manager

ALLEN Career Institute; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ALLEN Career Institute in Bengaluru invites an experienced Marketing Manager to drive growth for our online student base. You will develop persuasive value propositions, build cohesive GTM plans and work cross-functionally across Sales, Product, and Academics to ensure marketing success.

You will own 360 marketing activations across digital and offline channels, track campaign performance, and translate insights into actionable strategies.

Qualifications

• MBA with 4-8 years of experience in Marketing on consumer brands.
• Hands-on experience building activations across digital and offline channels.
• Strong understanding of marketing fundamentals and ability to apply them creatively to solve business problems.
• Proven track record of building GTM plans & scaling customer bases from 1 to 10 through multi-channel marketing campaigns.
• Excellent communication & interpersonal skills.
• Ability to multitask effectively while being highly organized in a fast-paced environment.

Responsibilities

• Develop and implement 360 marketing plans to generate traffic and quality leads for a category leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio, OOH, Print, Flyers, etc.
• Work cross-functionally across Sales, Product, Academics and internal Marketing teams to align GTM strategies with business objectives and consumer needs.
• Create and articulate clear, compelling value propositions for our brand, courses and offerings, translating features into customer-centric messaging.
• Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
• Monitor business trends and adapt campaigns based on spikes & dips in sales and measure campaign performance.

Skills

Marketing strategy

GTM planning

Analytics

Communication

Multi-tasking

Cross-functional collaboration

English & Hindi communication

Education

MBA

Job description

Job Responsibilities:

Allen Online is seeking a Marketing Manager who will play a pivotal role in expanding our student

base. In this IC role, the individual will need to develop persuasive value propositions, build cohesive

GTM plans to drive growth, and work cross-functionally to ensure success in our marketing efforts.

Go-to-Market Plans

• Develop and implement 360 marketing plans to generate traffic and quality leads for a

category leveraging CRM, SEO, Social & Communities, Influencers, Performance, Radio,

OOH, Print, Flyers, etc.

• Work cross-functionally across Sales, Product, Academics and internal Marketing teams to

align GTM strategies with business objectives and consumer needs.

Value Proposition Development

• Create and articulate clear, compelling value propositions for our brand, courses and

offerings.

• Work closely with Product, Sales, and Academic teams to understand course features and

benefits, and translate them into customer-centric messaging.

Cross-Functional Collaboration

• Drive communication & alignment with relevant stakeholders on marketing plans &

timelines.

Campaign Management and Performance Tracking

• Monitor business trends and adapt campaigns based on spikes & dips in sales.


• Size and scope activations by estimating potential reach, engagement, and conversion at

each stage of the funnel ensuring focus on high-quality lead generation.

• Track and analyze campaign metrics, providing actionable insights and recommendations.

Market Understanding

• Develop a strong understanding of student needs, preferences, and behaviors.


• Use data-driven insights to inform strategy and enhance marketing effectiveness.


• Stay abreast of competitions’ offerings and marketing tactics.

What we are looking for:

• MBA with 4-8 years of experience in Marketing on consumer brands.


• Hands on experience building activations across digital and offline channels.


• Deep understanding of marketing fundamentals and ability to apply them creatively to solve

business problems

• Proven track record of building GTM plans & scaling customer bases from 1 to 10 through

multi-channel marketing campaigns.

• Strong problem-solving abilities and a results-oriented mindset.


• Exceptional analytical skills - using insights to shape marketing strategies.


• Ability to multitask effectively while being highly organised in a fast-paced environment.


• Excellent communication & interpersonal skills, with the ability to collaborate across teams.


• Ability to deal with ambiguity without losing attention to detail.


• Comfortable speaking in English and Hindi.