Brand Manager

Nexxbase Marketing; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Nexxbase Marketing is seeking a Brand Manager to champion the brand identity across all touchpoints and craft compelling narratives that connect with audiences. You will shape voice, develop campaigns, and collaborate with product and design to ensure consistency.

Ideal candidates bring 3+ years in brand marketing for consumer brands, strong writing skills, and a flair for culture-driven marketing in a fast-paced startup environment.

Qualifications

• 3+ years of brand marketing experience in consumer brands.
• Strong storytelling, internet culture, and consumer psychology.
• Excellent writing and communication skills.
• Able to move between strategy and execution.
• Experience with creators, communities, and social-first campaigns.
• Premium consumer product brand sensibility.
• Startup experience in fast-paced environments.
• Experience with product launches and GTM campaigns.
• Familiarity with Reddit and community-led growth.

Responsibilities

• Shape voice and storytelling across social, campaigns, blogs, emailers, and launch comms.
• Develop concepts for product launches and culture campaigns.
• Translate health tech features into consumer-ready narratives.
• Ensure brand consistency across all touchpoints with design.
• Lead launch strategies, marketing briefs, and campaign frameworks.
• Collaborate with product, design, and leadership to align messaging.
• Build relationships with online communities and creators.
• Create CRM journeys across onboarding, referrals, launches, waitlists, and retention.
• Partner with external brands for cohesive storytelling.

Skills

Brand strategy

Content marketing

Storytelling

Social media

Creator partnerships

Community building

Writing & communication

GTM campaigns

Culture trends

Job description

About the role:

We're looking for a creative and strategic Brand Manager to champion our brand identity and bring it to life across every touchpoint. In this role, youll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.

What You ll Do:

Brand Content Strategy

• Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication
• Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns
• Build narratives that simplify health intelligence into engaging, relatable content
• Work closely with design and creative teams to ensure consistency across all consumer touchpoints

Product Marketing

• Lead messaging and positioning for new product launches and feature rollouts
• Translate technical and health-focused features into consumer-friendly narratives
• Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks
• Collaborate with product, design, and leadership teams to align communication strategy

Community Culture

• Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram
• Identify emerging conversations, trends, and audience sentiment relevant to us
• Develop campaigns that encourage participation, feedback, and community-led storytelling
• Ensure our brand shows up online in a way that feels thoughtful, credible, and human

CRM Customer Experience

• Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention
• Write premium yet human support and lifecycle communication
• Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication

Partnerships Collaborations

• Support creator campaigns, retail collaborations, and launch partnerships
• Work with external partners to ensure brand storytelling remains cohesive across channels and markets

What We re Looking For

• 3+ years of experience in brand marketing from reputed college who would have worked on product marketing, social strategy, or content-led consumer brands
• Strong understanding of storytelling, internet culture, and consumer psychology
• Excellent writing and communication skills
• Ability to move between strategy and execution comfortably
• Experience working with creators, communities, and social-first campaigns
• Strong aesthetic and brand sensibility, especially within premium consumer products
• Comfortable working in fast-paced startup environments Bonus Points
• Experience in consumer tech, wellness, wearables, or lifestyle brands
• Familiarity with Reddit/community-led growth
• Experience working on product launches and GTM campaigns
• Strong instinct for culture, trends, and social storytelling formats

Why Join Us

You ll help shape how an emerging health technology brand is experienced globally - not just through marketing, but through culture, storytelling, and community.

This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.