Brand Manager

Kapiva; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Autonomy

Ownership

High-growth environment

Job summary

Kapiva is seeking a Brand Manager to lead a top-selling category, working at the intersection of product development, consumer insights, P&L ownership and go-to-market strategy. You will collaborate with procurement, supply chain, R&D, growth, and creative teams, and manage an in-house creative pod to craft high-performing campaigns. As a high-ownership role, impact and ownership are expected across digital and offline channels.

Qualifications

• 2-3 years of FMCG/consumer brands experience in brand or category management or digital growth roles.
• Strong understanding of digital-first brand building and P&L management.
• Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.

Responsibilities

• Product Development & Lifecycle Management: define product roadmaps from concept to launch; optimize product-market fit, profitability, and portfolio expansion.
• Creative & Marketing Execution: lead the in-house creative pod to generate performance assets across Meta, Google and other funnels; drive brand narratives across digital, marketplace and offline channels.
• P&L & Forecasting: own category P&L including sales, pricing, discounting, margins; provide 6–12 month forecasts and track performance against targets.

Skills

Brand management

Category management

Digital growth

P&L management

GTM strategy

Consumer insights

Cross-functional collaboration

Education

MBA preferred

Job description

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by

India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

About the Role

We are seeking a Brand Manager to join our team at Kapiva. This is a high-ownership role where you will be responsible for building one of our best selling category. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities

Product Development & Lifecycle Management

• Partner with R&D and supply chain to define product roadmaps – from concept to launch.
• Identify levers to optimize product-market fit, profitability, and portfolio expansion.
• Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.
• Conduct competitive benchmarking and leverage insights to refine positioning and messaging.

Creative & Marketing Execution

• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.
• Develop brand narratives and drive execution across digital, marketplace, and offline channels.

P&L & Forecasting

• Own category P&L including sales, pricing, discounting, margins, and bottom line.
• Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.

Desired Candidate Profile

• 2-3years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
• Strong understanding of digital-first brand building and P&L management.
• Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.
• Analytical mindset with comfort in working with dashboards, insights, and financials.
• Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
• MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us?

• Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.
• Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
• Autonomy, ownership, and room to experiment in a high-growth environment.
• Purpose-driven work – build products that improve consumer health and wellness.