Brand Leads

Lenskart; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Lenskart in Gurugram, India seeks a senior brand leader to shape architecture, identity, and GTM strategies that drive rapid growth. You will own the brand P&L with an ambitious 5x topline target over two years and collaborate with digital and offline teams to deliver seamless, regionally nuanced brand experiences.

You will dive into consumer needs, cultural trends, and market whitespace to craft winning propositions, partner with merchandising on product innovation, and scale awareness and

Qualifications

• Define brand architecture, identity, and GTM strategies.
• Leads brand P&L with ambitious topline growth goals.
• Partners with digital and offline channels for seamless brand experiences.
• Dives into consumer needs, cultural trends, and market whitespace.
• Works with merchandising on product innovation aligning design, science, and demand.
• Leverages digital media, influencer marketing, and partnerships for scale.

Responsibilities

• Define brand architecture, identity, and GTM strategies.
• Lead brand P&L with a 5x topline growth ambition in 2 years.
• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.

Skills

Brand strategy

P&L management

Cross-functional collaboration

Brand storytelling

Data-driven decision making

Influencer marketing

Education

B-school graduate

Job description

• Define brand architecture, identity, and world; translate them into impactful GTM strategies.
• Lead the brand P&L with a 5X topline growth ambition in 2 years.
• Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
• Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
• Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
• Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.
• B-school graduate with ~8 years’ experience in D2C/ high-growth brands.
• High on accountability and number ownership
• Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling
• Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth
• Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results