Brand Executive - Galeries Lafayette

Aditya Birla Fashion and Retail Ltd.; Maharashtra; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Aditya Birla Fashion and Retail Ltd. seeks a brand execution professional to drive end-to-end campaigns for Galeries Lafayette India, ensuring timely rollout across store, digital, and experiential channels.

You will coordinate with Content, Programming, Retail Operations, and VM teams, manage brand assets, ensure adherence to guidelines, and track milestones to enable continuous improvement.

Responsibilities

• Brand Campaign & Initiative Execution: support end-to-end execution of brand campaigns and initiatives for Galeries Lafayette India, coordinating timelines, deliverables, and dependencies across teams, ensuring accurate rollout of brand messaging across store, digital, and experiential platforms, and tracking progress to flag risks.
• Brand Collaterals & Asset Management: manage development, production, and distribution of brand collaterals, ensure materials meet Galeries Lafayette visual and tonal standards, coordinate reviews and keep asset libraries organized.
• Cross-Functional Coordination: liaise with Content, Programming, Retail Operations, and VM teams for execution alignment; translate brand intent to on-ground and digital execution; coordinate with agencies and vendors and enable smooth handovers between planning and execution.
• Brand Compliance & Quality Control: review outputs for consistency with GL brand guidelines; ensure correct use of brand elements, tone, and visual language; identify deviations and support corrective actions; assist in brand audits.
• Execution Tracking & Reporting: maintain trackers for campaigns and milestones; support internal reporting on brand initiative status; document learnings and assist post-campaign reviews to drive continuous improvement.
• Vendor & Partner Coordination: coordinate with creative, production, and activation partners; ensure briefs are clear; track deliverables against scope and quality; support billing, documentation and compliance processes.

Job description

Key Result Areas

Supporting Actions

Brand Campaign & Initiative Execution

• Support end ? to ? end execution of brand campaigns and initiatives for Galeries Lafayette India.
• Coordinate timelines, deliverables, and dependencies across teams.
• Ensure accurate rollout of brand messaging across store , digital, and experiential platforms.
• Support seasonal campaigns, launches, and key brand moments.
• Track execution progress and proactively flag risks or delays.

Brand Collaterals & Asset Management

• Manage development, production, and distribution of brand collaterals.
• Ensure all materials meet Galeries Lafayette visual and tonal standards.
• Coordinate internal reviews and approvals for brand assets.
• Maintain organised and updated brand asset libraries.
• Support store and marketing teams with timely brand materials.

Cross ? Functional Coordination

• Liaise with Content, Programming, Retail Operations, and VM teams for execution alignment.
• Ensure brand intent is accurately translated into on ? ground and digital execution.
• Coordinate with external agencies and vendors on scope and timelines.
• Enable smooth handovers between planning and execution phases.
• Resolve execution ? level issues through proactive collaboration.

Brand Compliance & Quality Control

• Review brand outputs for consistency with GL brand guidelines.
• Ensure correct use of brand elements, tone, and visual language.
• Identify deviations and support corrective actions.
• Assist in conducting brand audits across store and digital touchpoints.
• Protect brand integrity across all executions.

Execution Tracking & Reporting

• Maintain trackers for campaigns, assets, and execution milestones.
• Support internal reporting on brand initiative status.
• Document execution learnings and best practices.
• Assist in post ? campaign reviews and feedback consolidation.
• Support continuous improvement in brand execution processes.

Vendor & Partner Coordination

• Coordinate with creative, production, and activation partners.
• Ensure clarity of briefs and expectations.
• Track deliverables against agreed scope and quality standards.
• Support billing, documentation, and compliance processes.
• Build effective working relationships with external partners.