Brand Executive - Galeries Lafayette

Aditya Birla Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Group's Galeries Lafayette India brand seeks a Brand Executive - Senior Executive to drive end-to-end brand campaigns, coordinating timelines, deliverables across store, digital, and experiential platforms.

You will manage brand collaterals, ensure visual and tonal standards, and collaborate with content, VM, retail operations, and agencies to track execution and resolve issues. This role supports seasonal launches and key moments.

Responsibilities

• Brand Campaign & Initiative Execution: Support end-to-end execution of brand campaigns and initiatives for Galeries Lafayette India. Coordinate timelines, deliverables, and dependencies across teams. Track progress and flag risks or delays.
• Brand Collaterals & Asset Management: Manage development, production, and distribution of brand collaterals. Ensure materials meet brand guidelines. Maintain asset libraries and support store/marketing teams with materials.
• Cross-Functional Coordination: Liaise with Content, Programming, Retail Operations, and VM teams for alignment. Coordinate with agencies and vendors; ensure on-ground and digital execution match brand intent.
• Brand Compliance & Quality Control: Review outputs for consistency with brand guidelines. Conduct brand audits and protect brand integrity across touchpoints.
• Execution Tracking & Reporting: Maintain trackers for campaigns and milestones. Support reporting and post-campaign reviews; share learnings and process improvements.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Brand Executive - Galeries Lafayette

Designation : Senior Executive

Organization : Fashion & Retail

Job Description:

Key Result Areas

Supporting Actions

Brand Campaign & Initiative Execution

Support end ? to ? end execution of brand campaigns and initiatives for Galeries Lafayette India. Coordinate timelines, deliverables, and dependencies across teams. Ensure accurate rollout of brand messaging across store , digital, and experiential platforms. Support seasonal campaigns, launches, and key brand moments. Track execution progress and proactively flag risks or delays.

Brand Collaterals & Asset Management

Manage development, production, and distribution of brand collaterals. Ensure all materials meet Galeries Lafayette visual and tonal standards. Coordinate internal reviews and approvals for brand assets. Maintain organised and updated brand asset libraries. Support store and marketing teams with timely brand materials.

Cross ? Functional Coordination

Liaise with Content, Programming, Retail Operations, and VM teams for execution alignment. Ensure brand intent is accurately translated into on ? ground and digital execution. Coordinate with external agencies and vendors on scope and timelines. Enable smooth handovers between planning and execution phases. Resolve execution ? level issues through proactive collaboration.

Brand Compliance & Quality Control

Review brand outputs for consistency with GL brand guidelines. Ensure correct use of brand elements, tone, and visual language. Identify deviations and support corrective actions. Assist in conducting brand audits across store and digital touchpoints. Protect brand integrity across all executions.

Execution Tracking & Reporting

Maintain trackers for campaigns, assets, and execution milestones. Support internal reporting on brand initiative status. Document execution learnings and best practices. Assist in post ? campaign reviews and feedback consolidation. Support continuous improvement in brand execution processes.

Coordinate with creative, production, and activation partners. Ensure clarity of briefs and expectations. Track deliverables against agreed scope and quality standards. Support billing, documentation, and compliance processes. Build effective working relationships with external partners.

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