CRM Executive - Galeries Lafayette

PeopleStrong; Mumbai; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

PeopleStrong is seeking a CRM & Analytics coordinator in Mumbai to drive multi-channel campaigns and customer insights. You will coordinate CRM campaigns across Email, WhatsApp, SMS and app channels, ensuring accurate briefs, asset readiness, testing, and performance tracking.

You will also liaise with agencies and internal teams to maintain data integrity, consent preferences, and campaign dashboards, delivering weekly reports and post-campaign summaries.

Responsabilités

• Coordinate the deployment of NPS surveys.
• Track customer feedback and response rates.
• Prepare NPS reports and summaries.
• Escalate customer concerns and feedback to relevant stakeholders.
• Support initiatives aimed at improving customer satisfaction.
• Coordinate the execution of CRM campaigns across Email, WhatsApp, SMS and App channels.
• Prepare campaign briefs and coordinate with creative and CRM agencies for asset development.
• Manage campaign calendars and deployment schedules.
• Review campaign creatives and content for accuracy before deployment.
• Conduct campaign testing and quality checks.
• Track campaign performance and track results.
• Act as day-to-day coordinator between Galeries Lafayette Mumbai and CRM agency partners.
• Monitor customer data uploads and integrations across CRM platforms.
• Coordinate with IT, Retail, E-commerce and agency teams to resolve data-related issues.
• Maintain customer database hygiene and support data validation exercises.
• Ensure customer consent and communication preferences are accurately maintained.
• Execute weekly and monthly CRM performance reports.
• Track campaign metrics including deliveries, opens, clicks, conversions and revenue.
• Maintain CRM dashboards and trackers.
• Support analysis of customer behaviour and campaign performance.
• Assist in preparing management presentations and reports.
• Support the setup and execution of CRM-led promotions and offers.
• Coordinate with Retail, E-commerce, Finance, IT and CRM partners to ensure correct offer implementation.
• Assist with campaign testing and validation.
• Monitor offer redemptions and maintain campaign trackers.
• Prepare post-campaign reports and performance summaries.

Description du poste

• Coordinate the deployment of NPS surveys.
• Track customer feedback and response rates.
• Prepare NPS reports and summaries.
• Escalate customer concerns and feedback to relevant stakeholders.
• Support initiatives aimed at improving customer satisfaction.

CRM Campaign Execution

• Coordinate the execution of CRM campaigns across Email, WhatsApp, SMS and App channels.
• Prepare campaign briefs and coordinate with creative and CRM agencies for asset development.
• Manage campaign calendars and deployment schedules.
• Review campaign creatives and content for accuracy before deployment.
• Conduct campaign testing and quality checks.
• Track campaign performance and track results.

CRM Agency & Data Coordination

• Act as the day-to-day coordinator between Galeries Lafayette Mumbai and CRM agency partners.
• Monitor customer data uploads and integrations across CRM platforms.
• Coordinate with IT, Retail, E-commerce and agency teams to resolve data-related issues.
• Maintain customer database hygiene and support data validation exercises.
• Ensure customer consent and communication preferences are accurately maintained.

Reporting & Analytics

• Execute weekly and monthly CRM performance reports.
• Track campaign metrics including deliveries, opens, clicks, conversions and revenue.
• Maintain CRM dashboards and trackers.
• Support analysis of customer behaviour and campaign performance.
• Assist in preparing management presentations and reports.

Omnichannel Promotions & Offer Management

• Support the setup and execution of CRM-led promotions and offers.
• Coordinate with Retail, E-commerce, Finance, IT and CRM partners to ensure correct offer implementation.
• Assist with campaign testing and validation.
• Monitor offer redemptions and maintain campaign trackers.
• Prepare post-campaign reports and performance summaries.