Brand Content Lead

Uni Seoul; Maharashtra; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Uni Seoul, corporate HQ Pune, seeks a Brand Content Lead to own brand voice and an always-on content engine. You will craft captions, scripts, and long-form brand films with creators, balancing in-store content with external productions.

You will lead creator partnerships, manage rapid production cycles (20–30 pieces weekly) and build content playbooks for store launches and drops, shaping how India sees the brand.

Qualifications

• 4–5 years in-house at a consumer, fashion, beauty or lifestyle brand that makes its own content.
• Portfolio, not a CV—hundreds of pieces you personally shot, edited and shipped, with numbers.
• Led at least one brand film with an external production house, start to finish.
• Built a creator programme at both ends—volume seeding and macro deals.
• Writes beautifully and knows Indian internet culture from the inside.
• Into K-culture, anime, cute aesthetics, gifting and stationery.

Responsibilities

• Brand voice— how we sound everywhere: captions, comments, DMs, scripts.
• The always-on engine— 20–30 pieces a week across Reels and Shorts, mostly shot by you.
• Brand films— end to end with production houses: brief, treatment, budget, casting, shoot, post.
• Creators— hundreds of nano/micro for reach and trust, macro for cultural weight.
• Community— turn customers into a tribe: UGC, superfans, store-level advocacy.
• Store launches— content event; build the playbook and scale to 18 more times.
• Drops & tentpoles— new collections, collabs, festivals like Diwali.
• The numbers— engagement, saves, shares, creator-driven footfall, organic revenue.

Skills

Brand storytelling

Video production

Creator partnerships

Content strategy

Social media

Tools

Premiere Pro

After Effects

Camera workflows

Job description

Uni Seoul · Corporate HQ, Pune · Full-time · Reports to Brand Manager

4–5 years experience · Compensation: competitive, benchmarked against India\'s leading new-age consumer brands

Read this bit first

Brand Content Lead

Social · Films · Creators

Somewhere in India right now, a 22-year-old is standing in front of a wall of pastel stationery, filming a reel she didn\'t plan to make, for a brand she found ten minutes ago.

We\'d like you to be the reason that happens 500 times a day.

The gap we\'re standing in

A generation raised on K-dramas, K-pop and Pinterest has decided everyday objects should be joyful.

Globally that idea built giants — Miniso, Daiso, Pop Mart. In India the category is barely three years old and nobody owns it.

Uni Seoul

is Korean-inspired impulse lifestyle retail, founded 2023, HQ in Pune. Our philosophy is slightly ridiculous, which is exactly why it works: cuteness as a way of living.

• 17+ stores across 8 cities, with 18 more in the pipeline
• 1,000+ in-house designed SKUs, ₹99 to ₹2,999
• 4.7+ Google ratings, NPS above 80
• ₹35 Cr Series A closed June 2026
• Headed for 500 touchpoints across India, then UAE and South-East Asia

The job, honestly

Our best marketing is already happening without us, customers film in our stores unprompted, every day. Nobody owns that energy.You will.

And it\'s a two-speed job. Four days a week you\'re making fast, scrappy, phone-shot content that keeps our internet alive. The fifth day you\'re in a pre-production meeting arguing about a shot list for a film that will define how India sees this brand. You need to enjoy both.

What you\'ll own

• Brand voice— how we sound everywhere: captions, comments, DMs, scripts
• The always-on engine— 20–30 pieces a week across Reels and Shorts, mostly shot by you
• Brand films— end to end with production houses: brief, treatment, budget, casting, shoot, post
• Creators— hundreds of nano/micro for reach and trust, a handful of macro for cultural weight. The best creator partnership is a product, not a caption
• Community— turn customers into a tribe: UGC, superfans, store-level advocacy
• Store launches— every opening is a content event. Build the playbook once, run it 18 more times
• Drops & tentpoles— new collections, collabs, festive gifting, back-to-school, Diwali
• The numbers— engagement, saves and shares, creator-driven footfall, organic revenue to uniseoul.in

You\'ll fit here if…

• 4–5 years in-house at a consumer, fashion, beauty or lifestyle brand that makes its own content
• You have a portfolio, not a CV— hundreds of pieces you personally shot, edited and shipped, with numbers attached
• You've led at least one brand film with an external production house, start to finish
• You've built a creator programme at both ends — volume seeding and individual macro deals
• You write beautifully and know Indian internet culture from the inside
• You\'re genuinely into this world: K-culture, anime, cute aesthetics, gifting, stationery

Probably not for you if:

• your best work is a deck; you need a crew and three weeks to make one video; or "cute" makes you uncomfortable

Working here

40 people at HQ.You\'ll sit near the founders, pitch them directly, and see your idea live in stores in weeks. The open-door policy is the real kind — disagreeing with us is a feature.

Flexible hours, because content has strange rhythms — 6 a.m. store shoots, quiet Tuesdays, both fine. Travel across India for launches and shoots. Employee discount and first access to every drop. A learning budget. A team of your own within the year, and a Head of Brand Content remit as we scale.