Associate — Brand Creative & Influencer Marketing

Style Union-Nexon Omniverse Limited; Mumbai; On-site; INR 550,000 - 900,000; Full time

Job summary

Style Union is seeking an Associate — Brand Creative & Influencer Marketing to own the brand voice in paid social, organic, and creator partnerships from Mumbai on-site.

You will translate product and brand priorities into scroll-stopping ads, brief external creators, and manage end-to-end influencer campaigns. This hands-on role requires a point of view and fast turnaround in a fast-fashion environment.

Qualifications

• 1–2 years of experience in creative, social, influencer, or brand marketing.
• Native fluency with Instagram, YouTube, and short-form video culture.
• Experience briefing or coordinating with external agencies, vendors, or freelancers.
• Strong written communication; ability to write briefs, captions, and follow-up emails.

Responsibilities

• Translate campaign and product briefs into creative concepts for paid social, organic, and lifecycle channels.
• Write and shape briefs for photo and video shoots, and be on set to ensure output matches intent.
• Build and maintain a pipeline of performance creative: hooks, formats, and variants for volume testing.
• Track creative performance against media metrics and feed learnings into next concepts.
• Keep visual and tonal consistency across ads, site, retail collateral, and creator content.
• Run end-to-end influencer campaigns: briefing, negotiation, contracting, content approvals, timelines, and payouts.
• Act as day-to-day contact for agencies; review outputs and ensure timelines and quality.

Skills

Creative marketing

Social media

Influencer marketing

Briefing with agencies

Written communication

Data-driven thinking

Production tooling basics

Tools

Canva

Figma

CapCut

Premiere Pro

Adobe Creative Suite

Job description

Associate — Brand Creative & Influencer Marketing

Company: Style UnionLocation: [Mumbai / On-site]Experience: 1–2 yearsReports to: [Head of E-Commerce] Type: Full-time

About Style Union

Style Union is a fast fashion D2C brand with 100+ stores across India and a rapidly growing online business. We build product-led apparel — hero lines like AirDry, FluidX, Repants and Travelator — designed to be better every season rather than cheaper. We don't discount. That means our creative has to do the persuading.

We are expanding aggressively into new markets, and we are looking for someone to own how the brand shows up in feeds: the ads people stop on, and the creators who make people want the product.

The Role

You will sit at the intersection of creative production and influencer marketing. Day to day, that means turning product and brand priorities into scroll-stopping ad creative, and building a creator programme that actually drives consideration rather than vanity reach.

This is a hands-on role with real ownership. You will brief and steer external partners, but you are expected to have a point of view of your own on what good looks like.

What You'll Do

Creative

• Translate campaign and product briefs into creative concepts for paid social, organic, and lifecycle channels
• Write and shape briefs for photo and video shoots, and be on set to make sure the output matches the intent
• Build and maintain a pipeline of performance creative: hooks, formats, and variants that can be tested at volume
• Track creative performance against media metrics and feed learnings back into the next round of concepts
• Keep visual and tonal consistency across ads, site, retail collateral, and creator content

Influencer & Creator Marketing

• Identify, evaluate, and onboard creators across tiers, from large-reach names to regional and micro creators
• Run campaigns end to end: briefing, negotiation, contracting, content approvals, timelines, and payouts
• Build creator content that is native to the platform rather than a repurposed ad
• Support market-entry campaigns in new cities and states, adapting the creator mix to each market's maturity
• Measure output on business outcomes, not just impressions, and maintain clear reporting on cost per outcome

Agency & Partner Management

• Act as the day-to-day point of contact for creative, production, and influencer agencies
• Write briefs that are specific enough to get usable work back the first time
• Review agency output critically, give clear feedback, and hold partners to timelines and quality
• Keep costs and deliverables tracked against budget

What We're Looking For

• 1–2 years of experience in creative, social, influencer, or brand marketing, ideally with a D2C, apparel, or consumer brand, or at an agency serving one
• A genuine feel for apparel advertising: you can articulate why one ad works and another doesn't
• Native fluency with Instagram, YouTube and short-form video culture, including how trends move and how creators actually work
• Experience briefing or coordinating with external agencies, vendors, or freelancers
• Strong written communication; you can write a brief, a caption, and a follow-up email equally well
• Comfortable with numbers: you can read a performance report and change your creative approach because of it
• Working knowledge of production tooling (Canva, Figma, CapCut, Premiere Pro or similar) is a plus, though you won't be the primary designer
• High ownership and fast turnaround instincts; fast fashion moves at the speed of the trend

Nice to Have

• Prior work on a brand that competes on product rather than price
• Exposure to regional or vernacular creator markets in India
• Experience with UGC-style ad formats and creator whitelisting

Why This Role

You will get direct exposure to a founder-led team, real budget to work with, and the freedom to test. The brand is at a stage where a single good creative idea is visible in the numbers within a week. If you want to build a portfolio of work that actually shipped and actually performed, this is the seat.