Content Associate @ Pre-Launch Consumer Brand

The Build Inc.; Mumbai; Hybrid; INR 540,000 - 660,000; Full time

Job summary

The Build Inc. in Mumbai is building a new consumer brand in the utility space. We’re hiring for a role that blends brand strategy, content creation and social engagement, with a flexible hybrid setup.

You will research trends, help shape identity and tone, own content across channels, manage social calendars and shoot/edit simple videos. A creative, communicative teammate who loves consumer-first storytelling will thrive.

Qualifications

• 1–2 years in consumer goods/communications.

Responsibilities

• Research industry, consumer, competitors and culture; be the voice of the consumer.
• Collaborate on brand strategy, positioning, identity, tone of voice and content systems.
• Own content end-to-end across social, ads, website, email and other touchpoints—from ideation to publishing.
• Own social: content calendars, identify trends, manage community and keep the brand relevant.

Skills

Creative mindset

Strong communication

Willingness to learn

Collaborative

Aesthetic sense

Brand design

Tools

Excel

PowerPoint

Canva

Job description

A brand & growth consultancy aimed at helping consumer brands with promise to meet their growth potential & the right consumers, with an ROI-first mindset. We are advisors, friends, idea boards and guides to the brands we work with.

What we’re building

We’re hiring for an exciting pre-launch consumer brand in the utility space. We can’t say much more yet – but if you’re up to chat, we’d love to tell you (some) more. What we can say? It’ll be novel, exciting & full of surprises. The brand is slated to launch by ~Oct / Nov ‘26.

What we’re looking for

World peace, and weather that’s always perfect. Oh and, also, a rockstar teammate!

If you have a passion for great design, a creative mind, strong aesthetic instincts, ability and interest to learn & grow and love for consumer-first communication – you’ll love this role. You can look forward to collaborating with a fun and close-knit agile team.

Role & responsibility

1 – Research, research, reference, reference. Immerse yourself in industry, category, consumer, competitors and culture. Be the voice of the consumer and bring insights, refs, trends and ideas to the table.

2 – Help build the brand. Collaborate on brand strategy, positioning, identity, tone of voice and content systems, and work with design teams to bring them to life.

3 – Own content end-to-end. Develop and manage content across social, ads, website, email and other consumer touchpoints - from ideation and copy through to execution and publishing.

4 – Own social. Build content calendars, spot trends and opportunities, develop social-first content, manage community and keep the brand culturally relevant.

5 – Be hands-on with making. Be comfortable shooting, editing, Canva-ing, working with creators/UGC and generally figuring out how to turn an idea into an asset without needing a village every time.

6 – Bring the same energy to The Build Inc. Support our consulting work through consumer research, references, brand thinking, content and creative ideas, pitches and generally being a strong idea + problem-solving partner.

Education, experience & aptitude

1 – 1-2 years working in fields related to consumer goods and / or communications (ideally and)

2 – If you’re a fresher, we’re open but would really be looking for some extra enthu

3 – Super super exceptional communication skills – both verbal and visual

4 – Creativity, out of the box thinking and an ability to problem solve independently

5 – Like people and be able to work well with them – both internally & externally

6 – A general openness to learning new skills and trying things outside your comfort zone

7 – Ideally, know your way around excel, word, powerpoint, canva et al

8 – Basic video shooting / editing skills — reels-style content especially, to enable end-to-end ownership

9 – Comfort with AI for image / video generation and smart speed enablement

What you should be prepared for

Pivots: In a business that’s only a little more than a year old, expect for things to evolve. This could be your role, the business model, or the kind of clients we work with. As long as we keep communication open and flowing in both directions, we don’t see this to be a problem!

Genuine effort: We’re not people that do things halfway, and a lack of sincerity is a pet peeve. If you’re in, be all in and do your best at any task you take up. It’s cool if you don’t know how to do something but give it a go and the rest, we’ll figure out together.

Multi-hatting: You’ll be expected to don different hats depending on the day and task at hand. Do not expect to have a unidimensional POV on everything you do here. The plus side? Well-rounded learning, at a pretty fast pace! We’re a small team so if you’re interested in doing more things and doing them differently, we’re interested in having you do them too.

The office is based in Vikhroli. The position will be hybrid and flexible WFH, but we’d want to see each other at least 2-3 times a week, if not more. Expect some amount of intra-city travel for shoots, events, vendor visits et al, in addition to meeting in office.

Also, we’re young & new, and want to keep things transparent; and so, the pay for this job is up to INR 6LPA, depending on work experience and fit! If this doesn’t work for you, no worries, we get it :)