Brand Content and Communications manager.

Aerem; Mumbai; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Aerem is seeking a Brand Content & Communications Manager with 5–7 years of proven experience to drive brand narrative and multichannel content strategy. You will steward the brand voice, manage external and internal communications, and lead campaigns across digital, media, and corporate platforms.

The role requires crafting impactful content, overseeing PR, and aligning with Design, Product, Marketing, and HR to ensure cohesive storytelling for product launches, employer branding, and customer

Qualifications

• 5–7 years in brand management, corporate communications or integrated marketing.
• Excellent writing, editing, and storytelling for multiple audiences.
• Strong media relations and PR campaign execution experience.

Responsibilities

• Define brand voice, messaging framework, and storytelling guidelines across touchpoints.
• Plan and execute multi-channel content calendars (social, blogs, newsletters, whitepapers).
• Lead 360° campaigns from concept to measurement, coordinating with agencies and internal teams.

Skills

Brand Management

Content Strategy

PR & Media

Writing & Editing

Cross-functional Leadership

Campaign Management

Education

Bachelor's or Master's in Communications/Marketing

Job description

Job Description : Brand Content and Communications manager.

Role Overview

We are seeking an experienced and strategic Brand Content & Communications Manager with 5 to 7 years of proven track record in driving brand narrative, external & internal communications, and integrated content strategy.

In this role, you will be the custodian of our brand voice. You will craft high-impact multi-channel content, manage public relations, lead narrative-driven campaigns, and ensure high brand recall across digital, media, and corporate platforms.

Key Responsibilities

1. Brand Strategy & Narrative

• Brand Voice & Positioning: Define, enforce, and evolve the brands voice, messaging framework, and storytelling guidelines across all customer and corporate touchpoints.
• Integrated Content Strategy: Plan and execute comprehensive content calendars covering social media, blogs, thought leadership, whitepapers, and newsletter campaigns.
• Campaign Management: Lead 360-degree brand campaigns from strategy and conceptualization through execution, agency coordination, and performance tracking.

2. Corporate Communications & PR

• Media & PR Management: Draft press releases, handle media queries, pitch stories, and cultivate relationships with journalists, trade publications, and media houses.
• Executive Thought Leadership: Draft compelling opinion pieces, keynotes, LinkedIn posts, and interview talking points for senior executive leaders.
• Crisis Communications: Assist in developing crisis response protocols and manage communications to safeguard brand reputation during sensitive scenarios.

3. Content Creation & Stakeholder Management

• Cross-Functional Alignment: Partner with Design, Product, Performance Marketing, Business and HR teams to deliver cohesive storytelling across product launches, employer branding, and customer marketing.
• Agency & Vendor Relations: Oversee relations with PR firms and creative execution agencies.
• Metrics & Analytics: Measure content performance and brand metrics (reach, share of voice, engagement rates) using analytics tools to refine communication strategies.

Key Requirements & Qualifications

1. Experience & Background

• Experience: 5 to 7 years in brand management, corporate communications, PR agency, or integrated marketing roles.
• Education: Bachelor's or master's degree in communications, Journalism, Marketing, PR, or related fields.
• Portfolio: Proven track record of successful PR coverage, high-impact content campaigns, and executive ghostwriting.

2. Skills & Competencies

• Exceptional Writing & Editing: Flawless written and verbal communication skills with an ability to tailor tone for different audiences (corporate, consumer, media).
• Strategic Storytelling: Proven ability to turn complex business/product offerings into clear, emotionally compelling stories.
• PR & Media Network: Existing network or familiarity with managing PR agency networks and media pitching.
• Project Management: Strong cross-functional leadership, timeline management, and stakeholder handling skills.