Brand Communication Manager

Tradelab; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Professional development opportunities

Competitive compensation and benefits

Exposure to diverse markets

Job summary

Tradelab is seeking a Brand Communication Manager to lead its brand voice and market presence. This role involves developing communication strategies, creating compelling content, and executing marketing campaigns. The ideal candidate should have experience in the trading domain and a data-driven mindset.

The position offers opportunities for professional development, competitive compensation, and exposure to diverse markets.

Qualifications

• 3–5 years of experience in brand communication or B2B marketing.
• Experience in technology, consulting, or professional services preferred.
• Strong written and verbal communication skills.

Responsibilities

• Develop high-quality, on-brand content across formats.
• Own and manage social media platforms for engagement.
• Design impactful presentations for various stakeholders.
• Lead integrated marketing campaigns across channels.
• Maintain CRM systems for accurate data and segmentation.
• Support lead generation initiatives through various campaigns.
• Design and execute demand generation strategies.
• Plan and manage participation in industry events.

Skills

Creative storytelling

Social media management

Presentation design

Campaign planning

CRM management

Lead generation

Demand generation

Event management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

HubSpot

PowerPoint

Google Slides

Canva

Adobe Suite

Job description

We are seeking a dynamic and strategic Brand Communication Manager to lead our brand’s voice, positioning, and market presence. This role will be responsible for driving end-to-end communication strategies—from crafting compelling content to enabling sales and delivering impactful marketing campaigns and events.

The ideal candidate is a creative storyteller with a data-driven mindset, capable of building strong brand narratives while supporting revenue growth initiatives. We are specifically looking for candidates with experience in the trading domain, who understand industry nuances, audience behavior, and market dynamics.

Key Responsibilities

• Develop high-quality, on-brand content across formats: blogs, whitepapers, case studies, newsletters, video scripts, and thought leadership pieces.
• Ensure consistency in tone, messaging, and brand identity across all channels.
• Align content with business objectives and marketing goals.

2. Social Media Management

• Own and manage social media platforms (LinkedIn, Twitter/X, Instagram, YouTube).
• Plan and execute content calendars and growth strategies.
• Track performance metrics, engage with audiences, and optimise platform performance.

3. Presentation & Visual Communication

• Design impactful presentations for leadership, client pitches, and industry events.
• Ensure all presentations adhere to brand guidelines and communicate ideas clearly.
• Utilise tools such as PowerPoint, Google Slides, Canva, or Adobe Suite.

4. Campaign Planning & Execution

• Lead integrated marketing campaigns across digital and offline channels.
• Define objectives, manage timelines and budgets, and track campaign KPIs.
• Drive brand awareness, lead generation, and customer engagement.
• Partner with sales teams to create customised pitch decks, proposals, and product collateral.
• Tailor messaging to industry-specific pain points and client needs.
• Develop and maintain a repository of sales assets including one-pagers, case studies, product sheets, and FAQs.
• Ensure all materials remain updated, relevant, and aligned with brand standards.

7. CRM & Data Hygiene

• Maintain CRM systems (e.g., Salesforce, HubSpot) to ensure accurate and updated data.
• Implement data hygiene practices to improve segmentation, reporting, and campaign effectiveness.

8. Lead Generation & Funnel Optimization

• Support lead generation initiatives through campaigns, gated content, and partnerships.
• Monitor lead quality, conversion metrics, and optimise funnel performance.

9. Demand Generation

• Design and execute demand generation strategies including ABM, nurturing campaigns, paid media, and SEO.
• Drive high-quality pipeline and accelerate conversion rates.
• Execute inbound strategies (SEO, content marketing, landing pages) and outbound campaigns (email, LinkedIn, paid ads).
• Measure performance and optimise channel ROI.

11. Events & Industry Engagement

• Plan and manage participation in industry events, conferences, and webinars.
• Handle end-to-end execution including promotion, logistics, and follow-ups.
• Maximise brand visibility and lead acquisition.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in brand communication or B2B marketing.
• Experience in technology, consulting, or professional services is preferred.

Core Competencies

• Strong written and verbal communication skills.
• Proficiency in CRM tools (Salesforce, HubSpot) and marketing automation platforms.
• Solid understanding of SEO, SEM, digital marketing, and analytics tools.
• Advanced skills in presentation and design tools (PowerPoint, Google Slides, Canva, Adobe).
• Event management experience with strong execution capabilities.
• Analytical mindset with the ability to derive insights from data.

What We Offer

• A fast-paced, high-growth work environment.
• Opportunities for professional development and industry exposure.
• Competitive compensation and benefits.
• Exposure to diverse markets and leading-edge brands.