Brand Consultant - FMCG/Retail

Bridgegap Management Consultants LLP; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A management consultancy in Chennai is seeking a Brand Consultant to perform market analysis, create marketing campaigns, and conduct periodic market visits. The ideal candidate must possess strong analytical, problem-solving, and project management skills, with good command over English. The position is full-time, offers mid-senior level responsibilities, and involves working closely with clients and trade partners.

Qualifications

• Strong analytical, problem-solving, and project management skills.
• Good command over written and spoken English.
• Ability to prioritize projects with little supervision.

Responsibilities

• Perform market analysis and analyze research findings.
• Create marketing campaigns based on market and consumer insights.
• Conduct periodic market visits.

Skills

Analytical skills

Problem-solving skills

Project management skills

Computer proficiency

Presentation skills

English proficiency

Job description

Brand Consultant

Direct message the job poster from Bridgegap Management Consultants LLP

Responsibilities

• Perform market analysis and analyze research findings
• Create marketing campaigns based on market and consumer insights
• Create Annual Marketing Plan and ensure its implementation
• Regular end-consumer interactions and documentation
• Regular competition analysis to keep tabs on the competition’s communication and promotions
• Drive/guiding external creative/advertising/website agencies (online & offline) with the right brief and insights
• Conduct and collect product feedback from trade partners end-consumers and relay the information in a consumable manner to management
• Act as the single point of contact for all data, collecting data and information from client, libraries, and other sources
• Spearhead offline activations (e.g., parks, malls, residential communities, etc.) by working with agencies and client teams
• Provide insights on the on-ground activities done by the competition
• Proactively keep tabs on new product launches and category innovations
• Maintain a rapport with sales team and trade partners to gain more insights into consumer sentiments
• Conduct periodic market visits
• Constantly keep an eye out for newer promotional avenues
• Interview clients, customers, competitors and work with client in a team
• Communicate team findings and ideas to the client
• Participate in and lead brainstorming sessions
• Develop and test hypotheses about clients’ issues
• Meet with team members to develop work plans and lay out project strategy
• Plan and conduct online and field research at client site and in market

Qualifications

• Must possess strong analytical, problem-solving and project management skills
• Have sufficient computer proficiency
• Be a good presenter with good command over written and spoken English
• Prioritize projects with little supervision and meet tight deadlines

Behavioral Traits

• Self-starter and pro-active
• Exhibit willingness to resolve problems
• Flair for dealing with people

Seniority Level

Mid-Senior level

Employment Type

Full-time

Industries

Retail/FMCG/Real Estate