Digital Content Associate

Tilfi; Delhi; On-site; INR 334,800 - 558,000; Full time

Job summary

A luxury goods company based in Delhi is seeking a Brand Communications Associate to enhance its storytelling on various platforms. The role encompasses copywriting, social media management, and content creation, demanding strong research and communication skills. The ideal candidate should possess a relevant Bachelor’s or Master’s degree and at least 2 years of experience. This is a full-time, in-office position that offers the opportunity to contribute creatively to the brand's presence and messaging.

Qualifications

• Minimum of 2 years experience in content writing or social media management.
• Excellent copywriting and proofreading skills.
• Demonstrated interest in fashion, luxury, or arts.

Responsibilities

• Conduct research to address customer needs.
• Collaborate to produce engaging content for social media and website.
• Manage social media accounts and ensure brand consistency.

Skills

Copywriting

Social media management

Research

Creative writing

Attention to detail

Education

Bachelor's or Master's degree in relevant field

Job description

Brand Communications Associate (Content & Copywriting)

We are looking for a Brand Communications Associate with copywriting and social media management skills to join our Marketing & Communications team and enrich our website and social media with compelling storytelling.

The role responsibilities will include conducting thorough research on industry-related topics, generating ideas for new content types (blog articles, social media captions and posting, product descriptions, email marketing, ad copies), proofreading before publication, and managing posts.

Ultimately, we are looking for someone who will be able to deliver quality writing pieces that appeal to our audiences, align with our brand storytelling and boost brand awareness.

Please note: This is a full‑time, in‑office position, not a remote working role.

What you’ll do

• Understand customer needs through research and develop appropriate content to address the former
• Develop narratives that effectively communicate the brand’s values and key messages
• Collaborate with the team to produce engaging, on‑brand written content for our social media channels, website, ad copies and email communications
• Prepare creative and technically accurate product descriptions, collection notes, and press releases for circulation
• Prepare well‑researched and original blog articles
• Manage social media posts
• Oversee social media accounts’ design (e.g. Facebook cover, profile pictures and blog layout)
• Ensure all‑around consistency on social media (style, fonts, images, and tone)

Who you are

• You have a Master’s degree or Bachelor’s degree with a few years of experience in Fashion Management, Communications, Marketing, English, Journalism, BA English, MA English, or a Related Field
• Minimum of 2 years of equivalent and proven work experience as a Content Writer, Copywriter, Social media manager, or similar role
• You have a demonstrated interest in the business of fashion, luxury and arts
• You have excellent copywriting and proofreading skills, with high attention to detail and a keen eye for spotting errors
• You are passionate about communication and storytelling
• You are creative, yet disciplined in your approach and ready to take initiative
• Prior experience in creating targeted communications is a plus

If this role speaks to you, please write a brief cover letter to [e-mail] telling us what draws you to Tilfi and this position. We’d love to understand how you see yourself contributing to our journey. (Please refrain from using AI tools when writing this letter — we value sincerity, individuality, and a sense of voice.)

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Art/Creative

Industries

• Advertising Services
• Luxury Goods & Jewelry
• Book and Periodical Publishing

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