Senior Copywriter

TING; Chennai; On-site; INR 500,000 - 800,000; Full time

Job summary

A leading advertising company in Chennai seeks a Copywriter to develop and execute content strategies across various channels. The ideal candidate has 3-4 years of experience in content marketing or copywriting, a strong portfolio, and effective communication skills. This full-time position offers opportunities to work with diverse brands and mentor junior writers.

Qualifications

• 3-4 years of experience in copywriting or content marketing.
• Portfolio demonstrating exceptional writing skills.
• Strong understanding of digital marketing best practices.

Responsibilities

• Develop effective content strategies for brands.
• Write and edit copy for websites and social media.
• Mentor junior team members and provide feedback.

Skills

Creative writing

Content strategy

SEO

Communication

Team collaboration

Education

Bachelor's degree in English or related field

Job description

Responsibilities

• Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
• Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
• Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
• Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
• Ensure all content is accurate, error-free, and meets brand and style guidelines
• Review and provide feedback on content created by other team members
• Mentor and provide guidance to junior copywriters and other team members, as needed
• Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
• Ability to delegate tasks efficiently to junior team members
• Ability to work on 3-5 brands simultaneously

Requirements

• Bachelor's degree in English, Communications, Marketing, or a related field
• 3-4 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
• Strong understanding of content marketing on social media, SEO, and digital marketing best practices
• Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats
• Strong attention to detail and ability to proofread and edit own work and the work of others
• Experience working with cross-functional teams, including designers, marketing managers
• Can speak, read and write in English

Seniority level

• Associate

Employment type

• Full-time

Job function

• Design, Art/Creative, and Advertising

Industries

• Advertising Services

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