Brand Communications and Content Strategist

Sidsfarm; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Sid's Farm is seeking a Brand Communications and Content Strategist to own how the brand shows up in the world. You’ll translate strategy into engaging content and work with designers, editors and creative partners to bring ideas to life.

You’ll collaborate with marketing, design and product teams, manage the content calendar, and ensure every piece reflects the brand’s tone while staying culturally relevant and authentic.

Qualifications

• 3–6 years in brand marketing, content, marketing communications, or similar roles.
• Experience with consumer-facing brands, creative agencies, or D2C/FMCG is preferred.
• Strong portfolio of work showcasing brand storytelling and content strategy.

Responsibilities

• Own the brand’s day-to-day communication across social, digital and other touchpoints.
• Translate brand strategy into fresh, relevant content ideas.
• Ideate campaigns, social content, videos, stories and other formats.
• Develop briefs for designers, video editors and creative partners.
• Ensure execution stays true to the original idea and brand.
• Build and manage the content calendar.
• Maintain a strong brand tone of voice across all communications.
• Collaborate with marketing, design, product and other teams to bring ideas to life.
• Review content before publishing and ensure consistency.
• Track performance and apply learnings to future work.

Skills

Creative instinct

Brand storytelling

Tone of voice

Strategy to execution

Idea to brief

Copywriting

Communication skills

Social media savvy

Trend awareness

Attention to detail

Education

Bachelor’s degree in Mass Communication

Job description

Brand Communications and Content Strategist

3+ Years

Full-Time

Company Overview:

At Sid's Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder’s son, Sid, our company reflects a father’s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families.

Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid's Farm, we are passionate about ensuring that every product we produce meets the highest standards for you and your loved ones, while also creating a workplace where our employees can thrive and contribute meaningfully.

We are growing like never before, expanding our horizons in Hyderabad, Bangalore, and a few more locations soon. We are a solid family of 500+ employees and we are looking forward to more Culture Champions to enable every individual’s growth story.

Experience: 3-6 years

Function: Brand & Marketing

About the role

We’re looking for someone who can own how the brand shows up in the world.

Someone who understands that great brand communication isn't just about putting out content

regularly. It’s about finding interesting ideas, knowing what the brand should sound like, and

turning those ideas into communication that people actually want to see, read and share.

You’ll work closely with the brand and creative teams to take ideas from strategy → concept →

execution → communication, and will work with designers, video editors and other creative

partners to bring them to life.

What you’ll do

• Own the brand’s day-to-day communication across social, digital and other relevant touchpoints.
• Translate brand strategy into fresh, relevant and engaging content ideas.
• Ideate campaigns, social content, videos, topical content, brand stories and other communication formats.
• Develop strong creative concepts and briefs for designers, video editors and creative partners.
• Work closely with the creative team to ensure the final execution stays true to the original idea and brand.
• Build and manage the content/communication calendar.
• Develop and maintain a strong brand tone of voice across every piece of communication.
• Spot interesting cultural moments, conversations and trends that the brand can participate in authentically.
• Write or help shape copy, scripts, headlines and messaging when required.
• Collaborate with marketing, design, product and other teams to bring communication ideas to life.
• Review content before publishing and ensure consistency in brand voice, visual language and messaging.
• Keep looking for new ways to make the brand’s communication more distinctive, interesting and memorable.
• Track what is working and use those learnings to improve future communication.

Who we’re looking for

You’re probably someone who:

• Has a great creative instinct and naturally comes up with ideas.
• Understands what makes content interesting—not just what makes it "correct".
• Has a strong understanding of brands, storytelling and tone of voice.
• Can move comfortably between strategy and execution.
• Can take a vague thought and turn it into a clear creative idea.
• Is equally comfortable brainstorming with a designer and writing a brief for a video editor.
• Has strong communication and writing skills.
• Has a good understanding of social media and contemporary content formats.
• Is curious about culture, people, trends and what is happening around them.
• Has strong attention to detail and cares about the final output.
• Can work independently and take ownership, rather than waiting for briefs.
• Knows when to follow a trend and, more importantly, when not to.

Experience & education

• 3-6 years of experience in brand marketing, content, marketing communications, creative strategy, social media or a similar role.
• Experience working with a consumer-facing brand, creative agency, digital agency or D2C/FMCG brand is preferred.
• Bachelor’s degree in Mass Communication, Advertising, Marketing, Communications, Journalism, English, Design or a related field.
• A strong portfolio of work is more important than the exact educational background.

A good fit for this role would be someone who has

Thought of the idea → written the brief → worked with the designer/video editor → reviewed the execution → published it → looked at what worked.

We’re looking for someone who wants to own the communication, not just make content.

Why Sid’s Farm?

1. Innovative Culture - With a commitment to quality and innovation, you’ll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you’re passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity.
2. Sustainability Focus: Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do.
3. Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every nerve of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds.
4. Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference.
5. Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment.
6. Doing what you Love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out.